The Scarlet Letter By Nathaniel Hawthorne - 2297 Words

â€Å"On the breast of her gown, in fine red cloth, surrounded with an elaborate embroidery and fantastic flourishes of gold-thread, appeared the letter A.† (40) Every aspect of the story of Nathaniel Hawthorne’s, The Scarlet Letter, whether it be major or minor, stems from this line. From beginning to end, the scarlet letter has a major bearing on the unfolding of the plot. Hester Prynne, an adulteress, has been spared death for her sin, but she must wear a scarlet letter â€Å"A† for the rest of her life. Her husband, who has been living with Native Americans for the past two years, arrives in town just in time to see her holding a baby and being publicly humiliated for the crime of adultery and vows to get revenge. As the story unfolds, Hester and Pearl continue with their day to day lives while Reverend Arthur Dimmesdale, Pearl’s father, struggles with the sin that he has committed. It later becomes public knowledge that Pearl, Hester’s da ughter is the child of the beloved reverend. Hawthorne uses the themes of adversity resulting in joyfulness, presenting to the reader that even though everything at the present may be hopeless, there is something that will come about and make all the suffering seem petty, and freedom from captivity, allowing the reader to consider that while a burden may not seem like such, once it is removed, the effect is similar to that of a bird being released from a cage. These lead to the production of the novel that is The Scarlet Letter. ThroughShow MoreRelatedThe Scarlet Letter By Nathaniel Hawthorne1242 Words   |  5 PagesLYS PAUL Modern Literature Ms. Gordon The Scarlet Letter The scarlet letter is book written by Nathaniel Hawthorne who is known as one the most studied writers because of his use of allegory and symbolism. He was born on July 4, 1804 in the family of Nathaniel, his father, and Elizabeth Clark Hathorne his mother. Nathaniel added â€Å"W† to his name to distance himself from the side of the family. His father Nathaniel, was a sea captain, and died in 1808 with a yellow fever while at sea. That was aRead MoreThe Scarlet Letter By Nathaniel Hawthorne960 Words   |  4 Pages3H 13 August 2014 The novel, The Scarlet Letter, was written by the author Nathaniel Hawthorne and was published in 1850 (1). It is a story about the Puritan settlers of the Massachusetts Bay Colony, set around 1650 (2). The story is written in the third person with the narrator being the author. The common thread that runs through this novel is Hawthorne’s apparent understanding of the beliefs and culture of the Puritans in America at that time. But Hawthorne is writing about events in a societyRead MoreThe Scarlet Letter, By Nathaniel Hawthorne919 Words   |  4 Pagessymbolism in Nathaniel Hawthorne’s â€Å"The Scarlet Letter†. Symbolism is when an object is used in place of a different object. Nathaniel Hawthorne is one of the most symbolic writers in all of American history. In â€Å"The Scarlet Letter†, the letter â€Å"A† is used to symbolize a variety of different concepts. The three major symbolistic ideas that the letter â€Å"A† represents in Nathaniel Hawthorne’s â€Å"The Scarlet Letter† are; shame, guilt, and ability. In Nathaniel Hawthorne’s â€Å"The Scarlet Letter†, the firstRead MoreThe Scarlet Letter By Nathaniel Hawthorne1397 Words   |  6 PagesFebruary 2016 The Scarlet Letter was written by Nathaniel Hawthorne in 1850 which is based on the time frame of the Puritans, a religious group who arrived in Massachusetts in the 1630’s. The Puritans were in a religious period that was known for the strict social norms in which lead to the intolerance of different lifestyles. Nathaniel Hawthorne uses the puritan’s strict lifestyles to relate to the universal issues among us. The time frame of the puritans resulted in Hawthorne eventually thinkingRead MoreThe Scarlet Letter By Nathaniel Hawthorne999 Words   |  4 Pages Nathaniel Hawthorne is the author of the prodigious book entitled The Scarlet Letter. In The Scarlet Letter, Hester Prynne commits adultery with Reverend Arthur Dimmesdale. Her husband, Roger Chillingworth, soon finds out about the incident after it becomes clear that she is pregnant. The whole town finds out and Hester is tried and punished. Meanwhile, Roger Chillingworth goes out then on a mission to get revenge by becoming a doctor and misprescribing Dimmesdale. He does this to torture DimmesdaleRead MoreThe Scarlet Letter, by Nathaniel Hawthorne1037 Words   |  5 Pagesthat human nature knows right from wrong, but is naturally evil and that no man is entirely â€Å"good†. Nathaniel Hawthorne, author of the classic novel The Scarlet Letter, believes that every man is innately good and Hawthorne shows that everyone has a natural good side by Hester’s complex character, Chillingworth’s actions and Dimmesdale’s selfless personality. At the beginning of the Scarlet Letter Hester Prynne is labeled as the â€Å"bad guy†. The townspeople demand the other adulterer’s name, butRead MoreThe Scarlet Letter By Nathaniel Hawthorne1517 Words   |  7 PagesNathaniel Hawthorne composes Pearl as a powerful character even though she is not the main one. Her actions not only represent what she is as a person, but what other characters are and what their actions are. Hawthorne makes Pearl the character that helps readers understand what the other characters are. She fits perfectly into every scene she is mentioned in because of the way her identity and personality is. Pearl grows throughout the book, which in the end, help the readers better understandRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1488 Words   |  6 Pages In Nathaniel Hawthorne’s novel The Scarlet Letter, the main character, Hester Prynne, is a true contemporary of the modern era, being cast into 17th century Puritan Boston, Massachusetts. The Scarlet Letter is a revolutionary novel by Nathaniel Hawthorne examining the ugliness, complexity, and strength of the human spirit and character that shares new ideas about independence and the struggles women faced in 17th century America. Throughout the novel, Hester’s refusal to remove the scarlet letterRead MoreThe Scarlet Letter By Nathaniel Hawthorne1319 Words   |  6 PagesPrynne and Arthur Dimmesdale are subject to this very notion in Nathaniel Hawthorne s The Scarlet Letter. Hester simply accepted that what she had done was wrong, whereas Dimmesdale, being a man of high regard, did not want to accept the reality of what he did. Similar to Hester and Dimmesdale, Roger Chillingworth allows his emotions to influence his life; however, his influence came as the result of hi s anger. Throughout the book, Hawthorne documents how Dimmesdale and Hester s different ways of dealingRead MoreThe Scarlet Letter By Nathaniel Hawthorne1714 Words   |  7 PagesSome two hundred years following the course of events in the infamous and rigid Puritan Massachusetts Colony in the 1600s, Nathaniel Hawthorne, descendant of a Puritan magistrate, in the 19th century, published The Scarlet Letter. Wherein such work, Hawthorne offered a social critique against 17th Massachusetts through the use of complex and dynamic characters and literary Romanticism to shed light on said society’s inherent contradiction to natural order and natural law. In his conclusive statements

The Modernist Movement Of Literature - 2005 Words

The modernist movement in Literature came about in the late nineteenth and early twentieth centuries as authors began to consciously break from traditional writing styles and experiment with new methods of storytelling. These authors drew their inspiration from the real world and their own experiences. Every aspect of the world has its own influence from historical events to developments in psychological theory. The authors of the modernist era, such as William Faulkner, Virginia Woolf, T.S. Elliot, and James Joyce, experimented heavily with established laws of language and structure by modifying the narration of the story and breaking the plot into pieces for the reader to put together. In a way, the authors were rebelling against the old views of how stories were supposed to be told. Some of the most complicated pieces of fiction and poetry came out of the modernist era. The most prominent characteristics of the modernist movement in literature were the results of a culmination of the types of thought and ideas that defined the early twentieth century in the United States and Europe. The events of the world which modernist authors experienced in their time, most notably the First World War in conjunction with emerging ideas from different spheres of study such as psychology and art led to the creation of new forms of narration and stories that broke the rules of traditional writing and challenged the previous eras of literature. Near the beginning of the twentiethShow MoreRelatedThe Modernist Movement And Its Influence On Art1688 Words   |  7 Pages  The Modernist  movement was an intellectual and cultural movement that began at the start of the 20th century and lasted until around 1945.  One of the factors that helped shaped Modernism was the development of modern industrial societies as well as the rapid growth of cities.  Modernists rejected Enlightenment thinking and some even rejected certain religious beliefs.  One characteristic,  possib ly the most important one,  of Modernism was the idea of self-consciousness  (Farah).  The Modernist movementRead MoreThe Modernism Movement Essay1133 Words   |  5 PagesModernism started as a movement around late 19th and 20th centuries. It rejected the conventional forms of art, architecture, literature, religious faith, social organisation and everyday life as they felt it was incompatible with the new economical, social and political conditions that was emerging at that period of time. Many distinctive styles can be defined as modernist, but majority of them had very similar values and theories on different aspects of society. It gave birth to a whole array ofRead More Modernism Essay801 Words   |  4 PagesModernism â€Å"An inclination to subjective distortion to point up the evanescence of the social world of the nineteenth century bourgeoisie.† -Barth, â€Å"Literature of Replenishment† (www.iath.virginia.edu/elab/hfl0255.html) Modernism was rebellion against not only the repressive principles of the Victorian era but also the emergence of the fast-changing, materialistic corporate society. The period precedingRead MoreErnest Hemingway s The Lost Generation885 Words   |  4 PagesErnest Hemingway was a famous modernist writer during the 20th century. Hemingway was part of what was known as â€Å"The Lost Generation† this name arose post-World War 1. The modernist movement was a drastic change in numerous things such as art and literature. Ernest contributed much to this movement with his literary works. World War 1 played a major role in not only modernism, but also Hemingway’s writing. Ernest Miller Hemingway was a modernist writer who took his experiences from World War 1 andRead MoreWar and Modernism Poems During the Earky 1900s Essay999 Words   |  4 Pages(â€Å"Wilfred Owen†). Both were part of the modernist movement, of which Yeats is often regarded as one of the f ounders. Modernism was a movement that outstretched literature and poetry, yet provided a new amount of freedom for war poets, as it allowed them to express themselves in the modernist fashion of free forms and room for criticism on the modern world (Matterson). William Butler Yeats’ â€Å"The Second Coming†, is an example for the modernist poetry typical for the movement, as it criticizes the horrors ofRead MoreEssay Modernism versus Modernismo1057 Words   |  5 Pagesversus Modernismo Both Modernism and Modernismo were movements around the turn of the 20th century which caused cultural upheaval and renovation in times where the society was, or needed to be, changing. Modernism took place throughout Europe and in the United States, while Modernismo was a Latin American movement. The two movements share several general characteristics, but were, without a doubt, two separate and distinct movements, and should not be confused. Therefore, it is useful to clarifyRead MoreThe Life and Writing of William Faulkner Essay895 Words   |  4 PagesThe birth of the modernist movement in American literature was the result of the post-World War I social breakdown. Writers adopted a disjointed fragmented style of writing that rebelled against traditional literature. One such writer is William Faulkner, whose individual style is characterized by his use of â€Å"stream of consciousness† and writing from multiple points of view. World War I had a more profound effect on society than wars prior. With new deadly weapons, like poison gas, high deathRead MoreAnalysis Of Ode On Melancholy By John Keats970 Words   |  4 Pagesfrom the idealistic ideas of Romantics to the realistic ideas of Modernists. In the art world there are two movements that demonstrate change, which are Romanticism and Modernism. The artists that demonstrate Romanticism include Washington Irving, William Wordsworth, John Keats, and Caspar Friedrich. The artists that demonstrate Modernism include Erich Remarque, E.E. Cummings, Claude Monet, and T.S. Eliot; some represent both movements such as Robert Frost. Romanticism emphasizes verbose descriptionsRead MoreThe Modernist Period Of American Literature1155 Words   |  5 PagesOne World, Many Colors During the Modernist period of American Literature we find a common theme which is ever so prominent in multiple works of literature by numerous authors, the theme being the limitations of race and the expansion of opportunities of race. We begin to see a boom and growth in this type of literature around the 1920’s especially in the African American community through the Harlem Renaissance. Through the Harlem Renaissance we see a growth and expansion of opportunities in theRead MoreModernism In The Great Gatsby1728 Words   |  7 Pagesconsidered one of the most important examples of Modernism in American literature. The Modernist themes in this novel come not only in the way of the setting and structure that Fitzgerald uses for his story, but also in the specific characteristics that he gives the main characters. While they all form a part of a larger story, each of the main characters in The Great Gatsby personify the different and conflicting feelings that Modernists fel t about the postwar world. ​The story in The Great Gatsby is told

Expository Narrative on James Moores free essay sample

One difficulty is that along with a policy vacuum there is often a conceptual vacuum. Although a problem in computer ethics may seem clear initially, a little reflection reveals a conceptual muddle. What is needed in such cases is an analysis that provides a coherent conceptual framework within which to formulate a policy for action. (Moor, 1985, 266) Even though today computer ethics is no longer an idea in its infancy, there are many interpretations of ethics in relation to information technology. Today almost all companies use computer and information technology to serve their clients and because of that they have to have strong ethical standards for the conduct of their business. Microsoft Corporations â€Å"Four Pillars of Trustworthy Computing† (Reynolds, 2010) which combine security, privacy, reliability and integrity in a system focused on the aspect of trustworthiness – something Microsoft and other companies see as important. Moors 1985 essay and later work helped lay the groundwork for the development of a policy, thus breaking down the vacuum for ethics in the computer age. He added additional ideas in the 1990s, including the important notion of core human values: According to Moor, human values such as life, health, happiness, security, resources, opportunities, and knowledge, are so important for the survival of a community that all communities do hold them near and dear. Certainly if a community did not value the â€Å"core values†, it would soon cease to exist. It was these human â€Å"core values† that Moor used for examining computer ethics topics like privacy and security (Moor 1997), and to add an account of justice, which he called â€Å"just consequentialism† (Moor, 1999), a theory that combines â€Å"core values† and consequentialism with Bernard Gerts deontological notion of â€Å"moral impartiality† using â€Å"the blindfold of justice† (Gert,1998). In his essay, Moor introduces the â€Å"conceptual vacuum,† which he says is the lack of terminology to define elements in a specific system or model. According to Moor, while it is possible for a conceptual vacuum to be discovered only after the policy vacuum is identified, it is the conceptual vacuum that needs to be addressed first. Only then can the relevant actions and policies be implemented to solve a computer ethics problem. At least a basic understanding of terms and their relationship to one another, or â€Å"coherent conceptual framework,† (Moor, 1985) is necessary otherwise it would be close to impossible to define a computer ethics problem without understanding what a computer actually is and what it can do, and the specific ethical values, unique to computers systems. Conceptual vacuums may still exist in certain fields in which the conceptual framework remains unclear. As an example, today, in the field of advanced genetic engineering, cloning, and stem cell research conceptual vacuums may still exist, since these areas are not fully developed and the related terminologies are still not specifically defined. Since the field of computers itself was not fully understood any actions that were taken would still be subject to a policy vacuum. Moor also talks about logical malleability, which is basically the concept of the computers ability to perform virtually any task, using ideas that can be represented as simple values. Since these values can represent anything, a computer is basically able to perform calculations or logical deductions in any area of work. Logical malleability, then, according to Moor, is the process of computers taking in information as input, processing it with a logical unit, and then producing an output. In this way, computers become very much like human beings, where the central nervous system and the brains higher cognitive functions, processes the sensory input and the resultant thought or action the is output. Moor does say that â€Å"computers manipulate symbols but they dont care what the symbols represent,† it is possible, however, for a user to assign priorities to certain processes or tasks in the form of a hierarchy of importance, the computer thinks a certain task is importance and treats accordingly is because it has been told (programmed) to do so. Moors comparison of the Computer Revolution to the Industrial Revolution is spot on. He forecasts their methodological footsteps and their effects on society to be similar. According to him, In the Industrial Revolution there were two stages; the first was the implementation of technology, and the second was the permeation stage in which the workings of the economy became permeated with technology to the extent that it became inconceivable to imagine any aspect of the economy without technology and there was a transformational effect on the way people lived their lives and what they expected from society. Even though the essay was written in 1985, it seems that the Computer Revolution is still not over, in fact, it may be in a state of perpetual evolution much the same way as we are as human beings. Moore says that as computers become embedded in every aspect of our lives, they will not only alter the way lives are lived but make people question our values. As computerized machines take over craftsmanship, flying skills are automated by computer, and photographs are enhanced by picture enhancing software, some may question the value of the pride and joy of creating a masterpiece or the exhilaration of a perfect takeoff or landing. Moors highlights the element of conceptual vacuum by considering the invisible environment in which computers carry out their functions. He argues that computers are not fool-proof and to base important ethical decisions on outcomes of computer calculations is wrong. As more and more aspects of life are computerized, we are taking the outputs of computers for granted and basing our decisions whether big or small, on those outputs without verifying the methodology behind those invisible processes. He makes the reader think hard about the perceived infallibility of computers by using the example of a nuclear attack: For instance, computers are used by the military in making decisions about launching nuclear weapons. On the one hand, computers are fallible and there may not be time to confirm their assessment of the situation. On the other hand, making decisions about launching nuclear weapons without using computers maybe even more fallible and more dangerous. What should be our policy about trusting invisible calculations? Moore, 1985) Moors 1985 essay was a convincing argument for the consideration of computer ethics as an important and independent field of study. He highlighted some of the ethically questionable issues that may arise due to the use of computers, and illustrated his point with numerous examples. Some of the issues are obviously dated as this essay was written over a quarter century ago and many of the computerized processes now are far more evolved now than t hey were back then, making them more secure, for example, or fool-proof. One of the questions I’d like to ask Mr. Moor is about Internet marriages and divorce, and what his opinion vis-a-vis ethical considerations of divorce is about them. If a divorce can be applied for and granted online, can a marriage also not take place along similar lines and should it be accepted in a court of law, especially if a judge or magistrate is a witness on camera? Another question that I’d like to ask Mr. Moore is based off of his comparison of the Computer Revolution to the Industrial Revolution. I don’t feel that the Computer Revolution can be defined in two stages like he described the Industrial Revolution. While the Industrial Revolution changed the way we lived our lives, computers as they get embedded into every aspect of our daily lives continue to do so every day and this is not something that seems to have an end point. As our values change in step with advances in computers, does he think that at some point we may even question the very notion of computers not being part of a certain aspect of life if it were? Would not our thinking also change and our standards not be based on life without computers to even ask why we depend on computers so much? My last question for Mr.

Suevival of ryanair in the airline industry an Example of the Topic Government and Law Essays by

Suevival of ryanair in the airline industry The focal point of this paper is to prepare a report on the successful survival of Ryanair in the airline industry or the strategies implemented by the company that enabled them to compete with top airlines like British airways and Aer Lingus. It can be stated in the very initial stage that the strategy taken by the Ryan brothers surely made money at the 98 fare that they propose and for valid reasons. It can be stated that the airline launched by the Ryan Brothers by the name Ryanair is basically a low cost economic airline and this helped the company to make a decisive entry in the airline market with relative ease fighting the greater potential and market penetration of bigger players like British airways and Aer Lingus.(King, 2003, 31) Need essay sample on "Suevival of ryanair in the airline industry" topic? We will write a custom essay sample specifically for you Proceed The Ryan brothers publicized in the month pf April 1986 that they were about to launch an air service between London and Dublin. This was the first time that their airline was about to face competition and steep rivalry from two fellow airlines that were operating on the same route. These airlines were British Airways and Aer Lingus. This was because this route was a very busy route and thus this Irish airline by the Ryan brothers was subjected to face difficult oppositions. The best possible strategy for countering this competition was based on a movement the supported a low cost economic fare structure. The 98 fare structure was to make money because the initial infrastructure of this airline lacked huge overhead costs generally incurred by an established airline company like British Airways and Aer Lingus. (Kar, 2006, 188) Undergraduates Very Often Tell Us:I'm not in the mood to write my essay now. I don't have the timeEssay writer professionals recommend:Get Your Essay Before The DeadlineBuy An Essay Online Buy Essays Cheap Online Service Collage Papers For Sale Legitimate Essay Writing Services This was more relevant because the move of economic fare structure was based on the strategy that it was indented to make an entry into an already populated route of air service between London and Dublin with established competitors like British Airways and Aer Lingus. This was the best possible method of penetrating the market by luring the customers with extremely low fare. It is obvious that the 98 fare structure would yield profit because it would have two specific advantages along with being about 50% to 90% lower rate than its competitors.(Fletcher, 2003, 56-57) First, with the lower fare system the company was able to attract better amount of customers and thus was able to penetrate the market which is expectedly advantageous for the long run and secondly, with lower cost infrastructure like lower number of employees the company was able to sustain its position and plough back profit margin in a gradual manner. (Rivkin, 1986, 7) The cost advantage of this company can be enumer ated as follows: (Bhagavan, 2003, 18) On the other hand it was surely proved to be costly for Aer Lingus and British Airways to retaliate against Ryanair's entry into the market rather than accommodate it. The Ryanair was to make an entry with a recognizable stamp with their extremely low fare in the market of populated route of air service between London and Dublin surely it would be a challenge for company like British Airways and Aer Lingus to confront it. These present carriers were to respond in a positive approach to counter the advent of this new market entry. It is easily anticipated that the existing company were in a position to allow any substantial price cut to compete with this new entrant in the field of fare structure because Ryanair was already offering a rock bottom fare and price would not be made possible to drop further for British Airways and Aer Lingus. However, the existing companies British Airways and Aer Lingus were to cut prices at least for an eye wash to make a substantial impact on the custo mers impression. Never the less, even this eyewash was to prove costly because for long serving companies like British Airways it is obvious that the cost analysis and the fiscal balance would be demanding for the two companies. With a huge infrastructure and great number of employees it was certainly be difficult for these two companies to cope with the initial coup. (Lamb, 2004, 225-226) The overall assessment of Ryanair's launch strategy is clear and absolutely effective. Ryanairs basic intention was to penetrate an already populated air market. This was risky but profitable if successful. Secondly, Ryanair was trying to access into the existing customer strata of Aer Lingus and British Airways. Thirdly, Ryanair was trying to create a new breed of passengers with its economy price structure. The fourth point enumerates that the new airline company Ryanair was confident enough about sustaining with this price structure. The fifth point could be enumerated as an aggressive market planning as Ryanair was trying to drive away the existing airline companies from having the prime market share of the industry that were already successful in the said field. Next it could be mentioned that Ryanair was looking for a long term market goal and thereby is ready to sacrifice short term profit. It is also true that the company Ryanair was looking for the business traveller section of the market segment which is logical for this specific route. Lastly it could be stated that Ryanair was scheduling itself as a point to point service provider which is logical for a low priced agency. (Lamb, 2004, 231-32) At this point it would be relevant to mention the response of Aer Lingus and British Airways to counter the advent of Ryanair. Firstly, Aer Lingus and British Airways looked for a price cut to negate the advantage of Ryaair, next, these two companies advertised heavily and banked more on reliability, comfort and class along with incorporating extra services like better food or beverage for example. British Airways installed better security services and a virtually risk free flight for the passengers. British Airways also incorporated better mode of frequency of flight. Alongside these measures British Airways also provided loyalty rewards for the customers. (Dollard, 1999, 79-81) But it was seen that in spite of huge amount of changes in part of infrastructure from the point of view of these two established airline, especially British Airways, Ryanair was proved to be undaunted by these facts and they became one of the most successful airline services of all time depending on their strategy of economic travel principals. The case study of Ryanair has become an icon for students and teachers alike and continues to be a successful model in the parameters of industrial and management success formulations. This specific case study remains to this day as a ground breaking approach in the world of business studies where a high valued industry like airline business is penetrated mainly on the aspects of low priced and economic fare structures. (Dos, 2006, 178) Reference: Rivkin, Jan W; Dogfight over Europe: Ryanair (A); HBSP; Harvard Business School Publishing; Ref: 9-700-115; 1986 Bhagavan, Mukund. Ertekin, Oguz. Geijerman, Peter Budget Airlines Ryanair; High Technology Entrepreneurship 2003; retrieved on 25.03.07 Dos, M; Future of Management Thought Process; Alliance Publications. 2006 Dollard, John; Business Aggression; New Haven and London: Yale University Press. 1999 Fletcher, R; Beliefs and Knowledge: Believing and Knowing; Howard & Price. 2003 Kar, P; History of Pacific and Atlantic Airline; Dasgupta 2006 King, H; Management Today; HBT & Brooks Ltd. 2003 Lamb, Davis; Cult to Culture: The Development of Civilization on the Strategic Strata; National Book Trust. 2004

Consumer in hospitality, leisure and tourism Essays

Consumer in hospitality, leisure and tourism Essays Consumer in hospitality, leisure and tourism Paper Consumer in hospitality, leisure and tourism Paper ABSTRACT This paper talks about consumer in hospitality, leisure and tourism. It details on the workings behind the consumer’s mind by going deep into consumer behaviour pertaining to only hospitality and the catering industry specifically. It starts off with adding to the entire document as an essay, an abstract to highlight the key elements that the paper has. It moves on to then introduce the topic at hand, with a brief introduction followed by a literature review covering pertinent secondary research. After that the methodology followed by the research this essay undertook before compilation of results is discussed followed by the findings themselves. The essay then further explores upon the topic by discussing the primary characteristics that the essay touches, and then concludes it with an ending paragraph. INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer behaviour is the focal point of this essay which is based on both primary and secondary research. Consumer behaviour, the definition hence stands out to be very essential for explanation henceforth. Consumer behaviour is a science that has everything to do with the art of understanding and assessing when, how, where, with who, and why do consumers buy certain products while they do not others. It has everything to do with the psychoanalysis of the consumer’s mind as seen from the marketer’s or researcher’s perspective.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer behaviour, as a field has attracted a lot of attention in recent times owing to the excessive competition between companies calling for increased studies done on the topic. Much has already been said about the field which is now getting more and more attached to the field of psychology, and the significance the term now has in the marketer’s or the researcher’s mind is also gaining momentum as things get more and more competitive, with opening variety of choices that are now available to a regular customer. LITERATURE REVIEW To understand what customer behaviour really is in a general context it is important to analyse the functioning behind a normal processing in a brain. It is highly imperative hence that the term critical thinking is mentioned now. Critical thinking is the ability of people to assume responsibility of the thinking of their own. Hence, people who indulge in critical thinking use certain principles to incorporate these into the way they perceive things and form judgments about them. It is an entire process of thinking, and analyzing that involves asking questions also to reflect upon the matter at hand best (McMillan and Keller, 2007). Critical thinking is a grouping of various skills that include self-awareness, rationality, discipline, honesty, open-mindedness, and judgments (Kurland, 2000). Deduction is defined as a statement, the conclusion of which bears evidence in some form or another, in order to make the conclusion stand true. Induction statements, on the other hand are those w hose conclusions might be true, hence there is a chance involved there in the form of probability. (PhilosophyLander, 2004) There are in short words, a guarantee involved about the truth of the conclusion in a deduction, and it is almost impossible that it renders false. Induction statements have probability involved of the statement becoming true and it is said that if the induction statement is true then it is unlikely to be false. Hence, no surety is there of the truth in an induction statement (IEP, 2006). It can be hence established that general statements are not what â€Å"deduction† statements include, rather the opposite. In deduction a series of steps take place that form reasoning involving logic about the statement/s at hand and formulate a judgment about its conclusion. This conclusion after thorough reasoning is called true and logical in a deduction statement. Whereas the basis for the formulation of conclusions in induction statements is assumptions and not logical reasoning. In the case of consumer behaviour hence, the case of induction seems more attached and close to the topic. Critical thinking or scientific thinking is based on investigations and proper reflective thinking that has evidence or a series of proof facts at the back of the related theory. This dependable or trustworthy set of knowledge and ideas comes from the thinker’s own life and the society in general. Scientific thinking also, hence is based on ideas and theories that give the thinker such dependent information. Scientific thinking has the following three aspects: o  Ã‚   Empirical evidence (evidence that a person can hear, see, touch, smell, and taste) o  Ã‚   Logical reasoning or rationality (logic taking precedence over emotions and feelings etc.) o  Ã‚   Skepticism (questioning of own beliefs and the conclusions one has reached when doing scientific thinking). (Schafersman, 1994). Metaphysical thinking, on the other hand has no relation to evidence or proof based conclusions at all. Rather it is a formulation of the mind in a way that it appears absurd or vague to most people. An example could include beliefs of people about magic. Usually, the soul or beliefs about reality are the sources or aims of metaphysical thinking. Aristotle said that metaphysical thinking is the highest demonstration of human’s capability to think and express. This is because such thinking is basically related to the deep interconnections of a person’s mind and what his perceptions in life are, and what imaginations does he/she hold. (Rosengren, Johnson and Harris, n.d.) Meta-physics is often referred to concepts like materialism and dualistic beliefs. (Carrol, 2007). METHODOLOGY This research is a descriptive study that aims to identify the characteristics of a consumer’s mind and the behavior that follows when making decisions involving hospitality, and tourism. For this purpose employing a combination of Qualitative and Quantitative Research was used. (Creswell, 2008) Elements of brainstorming, critical thinking, questionnaire-aided interviews and observation studies were carried to follow through the research. Brainstorming Brainstorming was employed at multiple stages. Initially, the researchers required brainstorming for the open ended questions that were asked during the focus group sessions. The focus group sessions that followed took the form of unstructured, free flowing ideas coined by the respondents. Important ideas were then made to incorporate the â€Å"Funnel approach† of gradually narrowing down the scope of the relevant domain. Volleying such topics with the respondents helped gain a rudimentary understanding which in turn helped in drafting the questionnaire for detailed interviews. (Pacelli, 2006) Proactive Problem Solving and Critical Thinking During the course of this descriptive study the researchers resorted to proactive problem solving and critical thinking at all stages. (CareWeb, 2003) The researchers ensured, at all stages, that there was adequate amount of information before proceeding to the next stage. Additionally, an initial analysis of the qualitative exploratory research to unearth any trends and patterns the researchers based their hypothesis will be conducted. Once the initial exploratory data gathering completed, the researchers conducted the observation studies and interviews to critically understand the workings behind people’s brains (belonging to different cultures) when it came to the hospitality industry. (Tesch, 1990) Questionnaire-aided Interviews   Ã‚   Interviews were conducted to gain deeper insight into the perspectives of several different people belonging to different cultures about what they feel about the hospitality industry, brands etc. It helped the researcher’s draft a proper detailed findings document, henceforth and made data that was derived from observation studies more valid. Observation studies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Observation studies were also done in many restaurants and eateries in nearby places, catering to different age groups, different cusines and cultures henceforth. FINDINGS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was found that yes culture being a comprehensive element in a person’s personality has a great impact on the things that a consumer sees and considers buying/ consuming and does or doesn’t. Also, people belonging to the Asian region have more emotionally charges perceptions about brands, restaurants etc. People belonging to individualistic countries like America, England, Australia and Europe for instance were more adept at changing their choices when it came to eateries. They also felt that when it came to brands that involved mass appeal, like McDonald’s emotions was more of an element. It was found that intensity of culture does have an impact on consumers as well. Also it stands less strong as it was years back or previously sine it has become more flexible now. DISCUSSION The media today can be held responsible for the implicit force behind people’s actions since the hidden characteristics of mediums used by the media are powerful enough to move people into doing things they otherwise will not do. Manipulation can take the form of anything that uses media as a forum, therefore. Media hence being of many forms is often used as a manipulation tool to provide information that actually inflicts someone else’s opinions on people through the mass media. To many people, especially writer’s propaganda is an instrument through which a lot of â€Å"bad† persuasion is done. This according to them then includes the usage of half-truths and various other concealments so that data and information can be manipulated. This distortion is then used by these people for their own benefit by â€Å"fooling† the people who are being directed at by these propagandists. (What is Propaganda, n.d.) Sustainability Sustainability is the endurance that is needed. It is basically the push that is needed to use resources now the way that they are used while making sure that the needs of the future population or the next generation are however not compromised. Culture affects this dimension greatly too. For instance, where building a posh, un-atmosphere friendly restaurant is concerned; people belonging to individualistic societies and culture tend to ignore such characteristics while opting for greater refinement in terms of edible goods and eateries. Also, it was seen that the intensity of culture does have an impact on consumers as well. Also it stands less strong as it was years back or previously sine it has become more flexible now. This was particularly true for sustainability. Technology Many a times we hear arguments pertaining to how the world is moving towards employing a single customized strategy when handling technology; little do companies often realize is that throughout the world irrespective of the kind of industry one is in, thee have to be adaptations that need to be made to ensure that all explicit and implicit characteristics that one’s company is dealing with are all equally important to make it successful in the consumer’s mind. For this purpose, it is highly essential that regional differences are seen through while evaluating a company’s potential critically. Therefore, it highly essential that technological breakthroughs are implemented after customizing them to one’s own systems immediately. This was a characteristic that was seen to be exceptionally true for individualistic cultures or people belonging to the Europe region. However, the incidence of embracement of technology was seen to be higher in people with South Korean and Chinese roots. This was a finding that was derived through observation studies conducted in different parts. Brand Power Many researchers and marketers alike now have seemed to realize the importance of culture and differences in culture and the kind of impact that these have on perceptions that consumers have about specific brands.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is the basic core reason why marketers hence go for region and culture based promotional and launch campaigns because this way the correct target group is hit with the kind of perceptions that the brand managers want to give off for their brand to the consumers. Marketers introduce many products but while doing so they ensure that the variety of ‘tastes’ that are being catered to are duly met. Likewise, the consumers too make up separate perceptions about the brands themselves based on the feel that the marketer gives off or is trying to give off. This, when is in alignment with the brand template itself, then we say that an effective culture transfer has taken place. For instance, in the questionnaire for interviews that was developed, it was asked of the respondent to talk about a brand that they felt connected to and a brand that they couldn’t link to at all even though the product was decent enough functionalit y wise. Respondents belonging to the South Asian region specifically claimed that the presence of Coca-Cola’s Coke Studio (a recently introduced initiative by Coke connecting eastern and western strings under one roof) was a product they felt close to and the perceptions about the brand were very emotionally charged. However, the existence of certain medicinal preventives or contraceptives was something that always linked with a taboo topic that of contraception is still considered a sin in certain religions. Therefore, people belonging to the Hindu religion in the interviews claimed to have had negative perceptions about such brands. They claimed that emotional aspects of brands like these should not be targeted towards this group of consumers. Sales Promotions There are many persuasion elements as follows: o  Ã‚   Emotional element: using emotions or inducing emotional sensations in people to make them act out the way the sender wants them to. o  Ã‚   Humorous element: by including a light element in the entire transfer of information process and thereby impressing people by the humor involved o  Ã‚   Rational: by setting out logical arguments and providing proof to whatever information is being imparted. This also is correlated directly with the credibility of the sender of the propaganda message in the first place. It is up to the person who is delivering to decide what element will prove to be the most effective and essential to the positivity of the success of the entire message or the propaganda itself. However, one thing that they have to be sure about is what sort of audience is being addressed and dealt with, so as to not harm anyone verbally or behaviorally. All in all, propaganda is a political process and in all the latter’s forms, it plays a huge role in the imparting of information that is used to persuade and influence the people in the audience that is being dealt with. (Welch, 1998) Advertising is transporting into common knowledge of a person or many people the existence of a product or service. These people would be the ones who would belong to the buyer’s class and will hence be called â€Å"customers†; the customers in the case of political advertising being political; candidate’s respective audience or target group. (McNamara, n.d.) There are howev er still many variations to the basic concept. Sales promotion and advertising are talked about in reference and replacement to each other. In many companies, the word and advertising when is used it is often meant that the mass is being communicated with to reach the end consumers within it. Hence there are many channels involved in distribution of this information. These are more specifically called the channels of distribution, which can in the political framework include:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Salesmen: candidates  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Distributors: members of the party  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dealers: immediate members along with a group or team of supporters Another characteristic very typical of advertising is that advertising constitutes of time, space and costs in using the media involved. Hence, we can say that a plan of action with respect to the type of seat a candidate is running for is important. Advertising is mass; it’s communication for which a price is paid. The main goal remains of imparting information, altering people’s stance towards what is being advertised and then persuading an action to be followed or taken by them that is to the advantage of the person who is advertising. CONCLUSION The type of â€Å"consumer†, in other words whether he is a rural person or a literate one or even an illiterate one, it depends on the way in which this advertising of the candidate is done. Hence, even one-to-one selling, also known as personal selling, user recommendations, publicity through famous other political or celebrity figures etc. can also induce voting behavior of people. The end goals remains the same: satisfaction of the end user, convincing him to â€Å"buy the product† that is going for this candidate over some other. And along the way, one other thing involves making sure that this behaviour is rationed through successive exposure to the candidate’s current status etc.   The aim of advertising is doing it with efficiency, speed and communication on a mass or on a whole level efficiently.   (Colley, n.d.) REFERENCES Care Web (2003) Proactive Problem Solving. [Internet] Available from: http://careweb.care.org/help/devplan/Proactive_Problem_Solving.htm Dan Kurland (2000). â€Å"What is Critical Thinking.† Critical Reading.Com. [Internet] Available from: criticalreading.com/critical_thinking.htm [Accessed 29 July 2009] IEP. â€Å"Deductive and Inductive Arguments.† The Internet Encyclopedia of Philosophy. 2006. [Internet] Available from:. iep.utm.edu/d/ded-ind.htm [Accessed 29 July 2009] Jordan Lieberman (2008) Advertising [Internet] Available from: campaignline.com/sections/?SectionName=advertising [Accessed 29 July 2009] Karen Brooks (2008) Web expands ad opportunities for campaigns. Journal of EBSCOHost. [Internet] Available from: http://search.ebscohost.com/login.aspx?direct=truedb=nfhAN=2W62W63177396659site=ehost-live [Accessed 29 July 2009] Karl Rosengren, Carl Johnson, and Paul Harris. â€Å"The Development of Metaphysical Thinking†.   N.d. Immanuel Kant Research. [Internet] Available from: http://books.google.com.pk/books?id=dcr0WKw2IYICpg=PA179lpg=PA179dq=what+is+meta-physical+thinking%3Fsource=webots=TZaxUogS6Zsig=_nsGD7qcWMKIEo_JlTaphN7pJTYhl=ensa=Xoi=book_resultresnum=9ct=result#PPA183,M1 [Accessed 29 July 2009] Nora McMillan and Carol Keller. â€Å"Critical Thinking.† 2007. ACCD. [Internet] Available from: accd.edu/sac/history/keller/ACCDitg/SSCT.htm [Accessed 29 July 2009] Pacelli, L. (2006) The perfect brainstorm. Digital PhilosophyLander. â€Å"Deduction and Induction†. 2004. GFDL. [Internet] Available from: http://philosophy.lander.edu/logic/ded_ind.html [Accessed 29 July 2009] Robert T. Carrol. â€Å"Metaphysics†. The Skeptic’s Dictionary. 2007. Skepdic. [Internet] Available from:   http://skepdic.com/metaphysics.html [Accessed 29 July 2009] Steven D. Schafersman. â€Å"An Introduction to Science†. 1994. Steven D. Schafersman Copyrights. [Internet] Available from:   freeinquiry.com/intro-to-sci.html [Accessed 29 July 2009] Tesch, R. (1990) Qualitative Research. Paperback Welch, David. (1998) Germany, Propaganda and Total War, 1914-18: The Sins of Omission. [Internet] Available from: http://science.jrank.org/pages/10872/Propaganda-Defining-Propaganda.html [Accessed 29 July 2009] What is Propaganda? (n.d.) [Internet] Available from: historians.org/projects/giroundtable/Propaganda/Propaganda8.htm [Accessed 29 July 2009]

Information Sensitivity and Protection of Data Essay - 4

Information Sensitivity and Protection of Data - Essay Example More importantly, public access to information collected on patients is an instrumental component of the themes because all the organizations give recognition to the fact that people information are the private ownership of the patients, the information cannot be put out to public domain without necessary due course and procedure followed (Fielding., Teutsch and Koh, 2012). In some cases, the organizations even consider the possibility of the information being put on public domain as a last resort. Another important theme also has to do with the right to amend health records. This is an important theme to the organizations because they consider health state of patients as something that is not perpetual but periodically changes with time. As these changes take place, right is given for the amendment of the health records. Finally, the theme of privacy complaint reporting and tracking runs through almost all the organizations as the organizations use this as a medium for ensuring that there is an effective evaluation and monitoring system by which all forms of irregularities with information practices can be tracked and appropriately addressed (Mayo Foundation, 2002). In terms of aim and purpose, it would be said that almost all the organizations have a common objective to attain with protected health information. However, a line of significant difference is drawn when it comes to the mode of implementation of this all important goal of ensuring that health information of patients are protected. Between Mayo Foundation and Georgetown for instance, it would be observed that there is a clear cut different in the approach to ensuring that there is implementation whereby Mayo Foundation prefers the use of information security program, which is an integrated action plan, whereas Georgetown uses Privacy Complaint Reporting and Tracking to achieve the same goal. Between the two the

Social Psychology Paper Essay Example | Topics and Well Written Essays - 1000 words

Social Psychology Paper - Essay Example We are to define the terms, map the terms to excerpts from the examples, and then correlate the reasons we selected those excerpts to those definitions. Terms to define and understand Confirmation Bias Balez (2008) defines confirmation bias as something that occurs when people project their expectations on one another and the other reacts in the way that person is projecting. This is commonly referred to as the "Pygmalion effect" (Overview section, para. 1). If one expects the best from another that is what one will receive. Conversely, if one expects the worst treatment, this is what one will receive. In the second scenario it was stated, â€Å"Though disappointed, he tried to hide it because at least she seemed to care for the students and it wasn’t really her fault that so many students showed up at the same time† (Example 2, 2011). Because Jonathan believed the best in Dr. Jones, he looked for ways to defend her behavior in cutting the advising sessions short. Addit ionally, Jonathan thought, â€Å"at least she seemed to care for the students† and â€Å"Dr. Jones was impressed with Jonathan’s maturity† (Example 2, 2011). External Locus of Control A person's perception of the source of his or her fate is termed locus of control. Those with an internal locus of control believe they are in control of their destiny or what may or may not occur in their environment. Treven & Treven (2011) describe those guided by an external locus of control as being guided by something outside him or herself. Externals faced with a stressor are more likely to be stressed, passive, and defensive. â€Å"She tried to disguise her disappointment and anger because her advisor cared too little for his students to allow enough time to meet every student for the time they needed† (Example 1, 2011). If Jessica had given much thought to the timing of their sessions, late in the term, a long wait, she may have realized that there would be concerns with the time frame. Both students were affected by the timing of the session being shortened and in being disappointed. However, Jessica was affected from an external standpoint and became angry and appeared â€Å"rude and incompetent† to her advisor (Example 1, 2011). Fundamental Attribution Error Per Changingminds.org (2011), the ability humans have to attribute the cause of events to one thing or another exists because humans have a need to explain the world, in their own mind and to those around them. This helps each of us to feel like we have some sense of control. When explaining behavior, it can affect the standing of people within a group. When another person has erred, we will often use internal attribution, saying it is due to personality factors. When we have erred, we will more likely use external attribution, attributing causes to situational factors rather than blaming ourselves. Antello, Prilipko, & Sheridan-Pereira (2010) define fundamental attribution error aaccording to Heider from 1958 as "observers attribute characteristics to actors on the basis of the actor's behavior" (Literature Review, para. 4). â€Å"Upon entering the room he was disappointed to hear Dr. Jones say she was running late with his student meetings and would have to get done in 10 minutes and there was only time for last minute checks of her schedule† (Example 1, 2011). â€Å"Because her advisor cared too little for his students† (Example 1, 2011). Jessica refused to take responsibility for her situation by getting angry. She