Education psychology Essay

Introduction Paragraph Teachers are important, because they are many students role models, My perception of an ideal teacher is basically of a good human being, kind, compassionate, understanding and forgiving, who is interesting and fun loving, someone, who loves us and can make teaching interesting. Teaching is considered to be a noble profession but today people opt for this profession without giving a thought to the sacrifice, commitment and dedication it needs. There are many teachers but it would not be wrong say that very few have the aptitude and attitude to become teachers, many are in this profession more for the sake of earning money. An ideal teacher is the one who loves students and can inspire them. An ideal teacher should know the subject well and can make it so interesting that children do not get bored. When he/she teaches, the students are spell bound. An ideal teacher is a good actor who can put life into any dull topic. Students want to be in the class by choice and not by force. He/she should have a good sense of humor, not sensitive, can laugh at him and can also laugh with the students. He/she does not get angry easily and can enjoy each moment of being with students. He/she should be like a friend in whom the students can confide easily without the fear of being ridiculed or criticized. An ideal teacher is kind and forgiving. He/she always has time to solve problems of the students, not losing his/her temper. He/she is honest, disciplined, simple and humble. He/she never brags about what he/she knows and does not try to prove that he/she is God and knows everything. A good teacher is also not proud, but ready to accept his mistakes and does not hesitate to apologize. Thus, a teacher with the above qualities would be an ideal teacher I guess.

Canadian Blood Services

Company Environment The company Customers Competitors Regulatory Situation Global Environment Major developments and general industry Trends Opportunities and threats Marketing Strategies Mission and Corporate Values Objectives Strategies Marketing Functions Product Price Promotion Place Analysis and Suggestions M analysis G analysis Conclusion Bibliography Appendix Global Environment Major Developments General Industry Trends According to a survey conducted by the Pet Products Manufacturer Association, more than 71. 1 million or 63% of U. S. ouseholds have a pet. (Gundersen, 2008) The pet food market has proven to be a very attractive market, according to the 2009-2010 American Pet Products Association, it is estimated that US$47. 7 billion was spent on pets in the US in 2010, with US$18. 28 billion being spent on pet food alone. The strong spending comes amid price increases in nearly every pet food category, the result of rising costs of fuel, ingredients and transportation for ma nufacturers. (Taylor, 2010) Opportunities: One of the biggest advantages NPP has is that it is a subsidiary of Nestle.What this means is that NPP can rely on the substantial and large funds of its parent company in order to expand its line of products, do some more aggressive marketing and pricing and have a cushion to fall back on in case of having sales decrease. The second great opportunity for NPP is the fact that pet owners are seeking for more luxurious products for their pets and they’re getting greater interest in what they feed their pets with. What this means is that the pet food market is expanding rapidly, especially in North America. According to a survey conducted by the Pet Products Manufacturer Association showed that in the U.S. more than half of the households have at least one pet in their houselod. (Gundersen, 2008) Threats: As in any business, one of the biggest threats is having numerous competitors; this is a big concern to NPP considering that they are not the leading company in the pet food industry. Not only NPP has to compete against the already established big pet care companies but there is a trend that all major pet care retailers are starting their own line of products. Having all these product lines and competitors only mean lower sales as more consumers decide to switch brands.Although North America is a well-established and growing market for pet care products, there are some other markets where customers are not well educated about the products and this may be an obstacle. An example provided by the Datamonitor report about NPP gives an example of owners believing home meals are more nutritious for their pets than commercially prepared food for pets. This is a common misbelief in emerging markets. Company environment The Company: The company we decided to research is Nestle. Nestle is currently the largest food and beverage company in the world.This company has a wide range of products such as milk based products, ice creams, prepared dishes and pharmaceutical products as of beverages. Its top brands or the ones that contribute the most to the company are Nestle, Nespresso, Maggi, KitKat, Purina and Friskies among others. Nestle is a Switzerland based company that was surged back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestle, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactee’ in Vevey, Switzerland.The two companies merged in 1905 to become the Nestle  you know today, with  headquarters  still  based in the  Swiss town of Vevey. The company is currently employing over 328 000 employees worldwide and has factories or operations in almost every country in the world. For the purpose of the marketing review, we decided to talk specifically of one of the many brands that Nestle owns, being this â€Å"Nestle Purina PetCare Company† or NPP. This subsidiary is one of the most influential brands of Nestle and its main focus and line of products rely on the manufacturing of pet food products.The headquarters for this branch of Nestle are located in St. Louis, Missouri in the United States of America. Customers: Nestle Purina PetCare Company operates in North America, Asia Pacific, Europe, Central America and South Africa, what this means is that NPP is able to reach several different markets around the world and a great deal of possible consumers. Competitors: Considering Nestle Purina PetCare operates on a global market, it also has several competitors. Some of its strongest competitors are Mars Inc, Colgate-Palmolive Co. and Procter & Gamble Co. Their main competitor is Mars Inc. hich is the only company that has been able to surpass Nestle in pet food sales; having sold approximately US$13. 3 Billion compared Nestle’s US$12. 9 Billion. Regulatory Situation: The pet food industry is heavily regulated by agencies such as the Food and Drug Administration (FDA), United States Department of Agriculture (USDA) and the Association of American Feed Control Officials (AAFCO) in the case of the United States. However, all Purina’s North America facilities have on-site quality assurance laboratories and staff. One of the means by which Purina try to maintain its quality standards is by having 99% of the roducts sold in North America manufactured at Purina-owned U. S. manufacturing facilities. Also, Purina ingredient sourcing and processing meets or exceeds all the regulations implemented by the agencies mentioned above. Distribution/Sales Channels Nestle Purina Petcare uses a multichannel distribution approach in order to make it easier for consumers to get their product. One example and, for some the most convenient, is purchasing their products through Purina’s website. Customers avoid any sort of middleman and they get the product delivered directly to their front door.This is an example of direct distribution, which is having the manufacturer dealing directly with the consumer. On the other hand, NPP also uses an indirect distribution approach which consists in having one or more intermediaries work with manufacturers to provide goods and services to consumers. This is the most common way by which people purchase products as it is the case when consumers go to retailers to buy a product that the retailer bought from the manufacturer. In other words, when a consumer goes to their local grocery shop and they buy Purina products, they are purchasing through indirect distribution. Grewal, 2012) General Strategy Business Mission: Nestle's mission is to satisfy each customer needs by offering and selling high quality food, worrying about nutrition and health of their customers to provide good food for good life. â€Å"At Nestle, we believe that research can help us make better food so that people live a better life. Good Food is the p rimary source of Good Health throughout life. † (Nestle, 2012) â€Å"Nestle’s objectives are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. † (Nestle, 2012) Corporate valueNestle is focused on certain values within the company that make them unique in the global market. They are focused on health, wellness and nutrition of each customer through every product but it is also important the security and safety of each product has high quality. Moreover, it is also important to note that in Nestle is always looking to have open communication with clients and they respect the privacy of them. (Nestle, 2012) In organization is important to respect human rights within and outside the organization but Nestle is not only worry to respect human rights but also the environment in which employees are in this company.It also is important to prevent acci dents, injuries and illnesses within the company, which Nestle has a document that explains each of the regulations of health and safety policies. (Nestle, 2012) The relationships between the company and suppliers are very important which is why Nestle has a code of suppliers which explain how have to the relationships, always demonstrating honesty and respect between them. (Nestle, 2012) Nestle will help rural communities and farmers to obtain a production system that cares about the environment.It is also important use products that are friendly to the environment, as well as the conscious use of water that is necessary and vital to every human being. (Nestle, 2012) Objectives (short and long term) * â€Å"Be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry†. (Nestle, 2012) * Provide a safe environment and social responsibility. * Understand local and global n eed. â€Å"Achieve leadership and earn that trust by satisfying the expectations of consumers† (Nestle, 2012) and create close and long relationship between their brand and customer. * â€Å"We are investing for the future to ensure the financial and environmental sustainability of our actions and operations: in capacity, in technologies, in capabilities, in people, in brands, in R;D. † (Nestle, 2012) * Make sure that they can satisfy future generation and ensure that they will have â€Å"profitable growth year after year†. (Nestle, 2012) Marketing strategies * Competitive advantages:In order to gain a competitive advantage is important to have product or brands that can differentiate from others, also be in everywhere so that people feel identified with the product. For Nestle, culture, values and attitudes of individuals are important to determining what their needs are; they try to offer unique products in each geographic point where customer are. (Netle, 20 12) * Growth drivers: Today people are more conscious about having good food and nutrition, plus a healthy life. Nestle is focused on these areas which make them to have a large market. [Everything] we do is driven by our Nutrition, Health and Wellness agenda, Good Food, Good Life, which seeks to offer consumers products with the best nutritional profile in their categories† (Nestle, 2012) * Operational pillars: Innovation is always important in any business; people are always looking for change and find better products. Nestle is always looking to innovate and renew each of their products in order to engage their customers and stay in the market; offering products that are unique and makes them different than the competition.It is also important make the process most efficient from the product development to delivery of the consumer (Nestle, 2012) Marketing functions: Product and services Nestle Purina Petcare has a wide line of different pet food products. They have speciali zed food and treats for both dogs and for cats. Among the products designed for dogs they have a wide variety of products, which classified as of Purnia’s website are: Adult Dogs, Puppy Food, Senior Food, Targeted Dog Nutrition, Dog Treat and Dog Litter and Training Pads.Among all these categories they offer 28 different products that are sold under different labels. On the other hand, their cat oriented products are classified as: Adult Cat Food, Kitten Food, Senior Cat Food, Targeted Cat Nutrition, Cat Treats and Cat Litter. On their cat food line of products, they offer 24 different products and all of these are sold under different labels. Purina offers over 50 different products for both dogs and cats and these are sold under 20 different labels.This is one of the reasons why Purina has been able to dominate in this market, as it has been able to give an option for almost every single kind of need that customers may have due to their wide variety of products. Pricing Con sidering the pet food industry is a very competitive market, NPP has been forced to change its pricing strategies to adapt to the market. Currently, NPP uses a competitor based pricing method that an approach that attempts to reflect how the firm wants consumers to interpret its products relative to the competitors’ offerings. text book citation) The biggest problem with keeping up with competitive prices is that it prevents companies to increase prices and its revenue is also decreased as they have to make greater investments in advertising which increase costs and therefore decrease revenue as well. Distribution activities Nestle Purina Petcare uses a multichannel distribution approach in order to make it easier for consumers to get their product. One example and, for some the most convenient, is purchasing their products through Purina’s website.Customers avoid any sort of middleman and they get the product delivered directly to their front door. This is an example of direct distribution, which is having the manufacturer dealing directly with the consumer. On the other hand, NPP also uses an indirect distribution approach which consists in having one or more intermediaries work with manufacturers to provide goods and services to consumers. This is the most common way by which people purchase products as it is the case when consumers go to retailers to buy a product that the retailer bought from the manufacturer.In other words, when a consumer goes to their local grocery shop and they buy Purina products, they are purchasing through indirect distribution. (Grewal, 2012) Promotion activities Coupons are largely used by NPP and its competitors in order to increase sales. Coupons provide a stated discount to consumers on the final selling price of a specific item; the retailer handles the discounts. (Grewal, 2012) Your Analysis and Suggestions Appendix: Example of the company’s promotion Research Material References: http://www. petfoodindu stry. com/6371. html Taylor 2010 http://www. estlepurina. com/History. aspx PURINA HISTORY http://www. purina. com/coupons-and-offers/couponsandoffers. aspx COUPONS AND ETC http://www. purina. com/commitment-to-quality/commitmenttoquality. aspx REGULATIONS http://www. linkedin. com/company/nestle-purina LINKEDIN PROFILE Gundersen, R. (2008). A Growing Trend: Pet Owners Who Include Animals in Their Estate Planning. Journal Of Financial Service Professionals, 62(4), 70-76. http://saveonfoods. gsnrecipes. com/Shop/WeeklyAd. aspx promotion Nestle. (2012). Nestle good food, good life. Retrieved from http://www. nestle. com/AboutUs

One Lonely Evening Essay

Do Sunflowers have a faster grow faster when watered with clean drinking water from the tap or with rain water collected outside? Hypothesis If both plants receive the same amount of water each day, then the plants receiving rain water would have a faster growth rate. This is rain water has more nutrients in it then regular drinking water. These nutrients would make the sunflowers grow at a faster rate than the sunflowers with regular water. Variables Independent: the type of water, either clean drinking water from the tap. Dependent: the growth of the sunflower. Control: Each plant will receive the same amount of water as any other. Also the plant will receive the same amount of sunlight as each other, lastly the plants will be measured and water at the same time every day. Control of Variables The way that the variables will be controlled are the plants will receive the same amount of water ( ¼ cup daily). This is to insure that they receive a proper amount for the plant to survive. The amount of light that the plants will obtain will be from the sun. The plants are to be placed in the same window to receive the same amount of lights (preferably a bay window). The plants will be measured the same time daily and also watered the same time daily so that there is no confusion that the plants could have had more growth time one day. Also, the plants will be measured with the same ruler every time they are measured to ensure the measurements are equal. Materials The materials needed for this biology lab are: * 10 sunflower seeds per type of water (total of 20) * 20 separate planters * A ruler (for measurement) * Two  ¼ cup for watering the plants * Source of rain water * Source of clan drinking water * Light source, the sun * Soil | Ruler ¼ Cup of waterSunflowerSunflower seedSoilPlanter| Method For starting the lab first place the even amount of soil into the 20 planters. After the planters are equally filled with soil dig a hole in the center of the each planter, 3 cm deep. Place the seeds into the holes that were just dug in the planters, and separate the planters into 10 rain water planters and 10 drinking water planters. When lining the planters up place the planters every other so that they will receive the same amount of light and one not the other receives more than the other (ex. Rain, Tap, Rain, Tap†¦). Be sure to place the planters to a window that receives a large amount of natural light. After the lab is all set up then the plants are to be watered with  ¼ cup every day at the same time daily (a good amount for them so they are not over watered). The seeds will take time to germinate; they should be checked every day. The measuring is to be started after the sunflowers have broken through the soil and are showing above the soil. For the lab the plants are to be measured everyday at 7pm for the growth from the previous day. After the Experiment has gone for 31 days, look at the results and calculate the average for each of the days and also calculate the standard deviations. Conclusion The following experiment supported my hypothesis of sunflowers watered with rain water will grown faster than those watered with clean drinking water from a tap. This is shown in the data I have collected; it is shown when you compare the average heights of the sunflowers during the trials. The average height of the sunflowers being watered in rain water was higher than the flowers being watered in tap water the last day the average height for the flowers watered with rain water was 19.28 cm while the flowers being watered with tap water was only 13.59. Another indication is that the error bars that are shown on the graph are not as large in the rain water as they are in the tap water and also the rain water flowers heights where closer to one  another than the flowers being watered in tap water. The flowers being watered with rain water broke the soil earlier and had a much more rapid increase in height than the flowers watered in the tap water. With all this evidence, it is clear that the experiment supported my hypothesis and rain water allows plants to grow faster than regular clean drinking water. Evaluation Evaluating Errors One of the errors is that the length of time that this experiment was conducted in. The experiment was conducted in 31 days; this amount of time was too short because it takes on average for sunflowers to germinate from7-14 days. This length of time is valuable time that is being wasted from the waiting for the flower to geminate. Another error that can be spotted in the experiment is the lighting. This experiment was done in the month of December. This month has one of the shortest day light hours which created some problems with how fast the plants grew because of the lack of light that they have received. Improvements One improvement in that can be made in my experiment is how the plants were watered. They were all watered with a  ¼ measuring cup, but it is hard to have precisely  ¼ cup for each plant. This can be better measured with a larger cup that has the labelling of  ¼ cup on it. This improvement will allow the water to be measured more precise and will allow equal measuring to each plant. The temperature of the water is another improvement that can be obtained in this experiment. The water that was given to the plants during the 31 day duration was not measured for temperature. The temperature of the water can help the plant with its growing. The way that this can be fixed is prior to watering the plants be sure to measure the temperature so that the temperature is always the same and there is no flexibility in the temperature of the water. Last improvement that could be made to allow the experiment to be more precise and accurate is for the collection of more data to occur. The way that this improvement could be placed into the experiment is by either extending the length of time of which the collection of data is recorded, another option would be to collect the data twice daily to allow more measurements to be recorded.

Cinematography in Apocalypto Essay Example | Topics and Well Written Essays - 1500 words

Cinematography in Apocalypto - Essay Example The cinematographer for the film Apocalypto (2006) was Richard Semler, born in Australia in 1943. Semler had worked with Mel Gibson before while filming Mad Max 2: The Road Warrior (1981). His work covers a wide genre of films, from comedy to action thrillers like Dances with Wolves, Waterworld, Nutty Professor II and The Last Action Hero. Semler had won the Best Cinematography Award for Kevin Costner’s Dancing with Wolves (1991) and won again for Apocalypto (2006). The film is deeply indebted to his brilliant work on capturing images and visuals of a decadent and cruel civilization that is nearing its endpoint even as it entraps and enslaves the lower class to work as slaves. Since the whole of the film is recorded in the Mayan language to accentuate its authenticity, English speaking viewers are forced to rely on the subtitles or just watch intently as the entire visual experience unfolds before their eyes. In the opinion of many a viewer, it is a visceral visual experience that speaks volumes through its cinematography. Evidently, Semler was just the right choice for picturizing this film. He loves ‘vast stretches of barren land, dark thrillers, and musicals’ (http://www.theasc.com/magazine). We see the film and hear and feel it through the eyes of Jaguar Paw played by Richard Youngblood who is in the lead role. About shooting the digital film on a Panasonic Genesis, Semler says: â€Å"it was a big moment for me, realizing we could now do things we never thought we’d be able to do. This is a revolution in cinematography†Ã‚  (Benjamin, 2-3). In digital cinematography, motion pictures are captured digitally, much like digital photography. The cinematographer can then alter shading, color and even speed of movement using the technical software at which some degree of expertise is required. Semler did all this work in a tent set up near to the filming locations in Mexico.

Emerging Economies (RUSSIA) Research Paper Example | Topics and Well Written Essays - 4750 words

Emerging Economies (RUSSIA) - Research Paper Example According to the research findings the Soviet Union was considered as one of the most powerful and stable country in the world in 1980’s. The Soviet Union was getting stronger and stronger with the passage of time. The country was also stable economically. However, the policies devised and adopted by the country weakened the economic and political situation which eventually resulted in disintegration of Soviet Union. However, the analysts are of the view that the basic reason of political and economic collapse of the Soviet Union was the culture of War which caused severe impacts on the economic and political situations of the country. This increased war culture also affected the budget of the country and a greater portion of the budget was reserved only for the military. This increase in the military budget was made at the expense of the investment in the economy. By the mid of decade of 1980, half of the total output of the country was consumed by the Soviet military only. T his caused the shortages of the industrial commodities for the country and general public as a whole. Moreover, the commodities available in the market of Soviet Union were also not considered fit for use as all the commodities and goods which were in good condition were taken up by the military. Consequently, the consumers of the Soviet Union started importing the industrial goods to satisfy their desires. The economic factors that resulted in collapse of Soviet Union were also closely linked to the psychological factors affecting the people of the country. As the market was glooming day by day due to availability of few products and commodities in the market, the people were getting more and more depressed. Those who could import the goods from other countries satisfied their needs, but the other portion of the public suffered a lot. This had severe impacts on the psychological situations of the people and also on their working patterns and habits. The level of distrust in the gov ernment was so high that the workers often said that the government pretended that they were paying them for their work and they pretended that they were working for the government. The analysts are of the view that the incentives for the production were very low. In some cases, the workers were not given any incentives for the efforts they put in. This deterred the workers from working. Grigory Yavlinsky, a Russian economist, was of the view that the system of the system was not functioning properly because the workers were not working (Thayer, W. Silicon, V) At the time when the Soviet Union was facing great depression and economical instability, the Reagan administration in US decided to increase the military budget. They also proposed to implement an antiballistic missile system. This caused the Soviet Union to increase its military budget to maintain parity with United States. But at this stage, it was impossible for the Soviet Union to increase the share of its budget share fo r the military. The authorities of the Soviet Union decided to end the cold war and also the arms race which resulted in the allocation of a greater portion of budget to fulfill the military purposes only. However, this also removed the possibility of an invasion by external forces. Thus, the people of the Soviet Union also refused to accept the totalitarian system of government. As a result, the whole political system of the country was disintegrated and the Soviet Union collapsed. The post-Soviet period was a tough time for Russia. Especially, the transition period brought great challenges for the Russian government and public. The ways and methods that were adopted by the Russian administration to deal with these challenges are of significant importance. Moreover, the revolutionary changes that were brought by the Russian government in the field of education, industry and resource sectors are worth-mentioning. The economic policies adopted by the government in immediate post-Sovi et period are also of great importance. POST-SOVIET PERIOD: The Russian economy became one of the

Lorenzo the Magnificent Research Paper Example | Topics and Well Written Essays - 1500 words

Lorenzo the Magnificent - Research Paper Example Some of his well-known achievements include preservation of the independence and the regional integrity of Florence and assisting in the creation of peace through the whole of Italy through his diplomatic policies. Though Lorenzo lived only forty-three years, he managed to gain the title of one of the most significant masters during renaissance and became the exemplar of what is presently referred as the Renaissance man4. Lorenzo had an interest in almost everything and prospered in almost everything that he attempted. However, he was admired and at the same time loathed. His interest in music, religion, art, literature, and philosophy grew with time and could hold extravagant parties at the family palace to discuss on numerous classical literature works and philosophy5. Lorenzo was born in 1449 to a family of five and was the elderly son to Piero, his father6. Lorenzo’s family, the Medici, was at this time involved in the banking sector and other businesses within the region7. Additionally, his family was also involved in the running of the republic. His grandfather, Cosimo de’ Medici, was the ruler of the republic while at the same time involved in the banking business8. Both Cosimo and Piero loved, supported and collected arts. Lorenzo’s mother wrote sonnets and poems and was actively involved in supporting arts during this period. During his childhood, Lorenzo was deemed as the brightest among the siblings of Piero9. He took part in hunting, jousting, and horse breeding10. However, his father died while he was young, and his mother took over the responsibility of bringing him up. While still alive, his father had sent Lorenzo on numerous significant diplomatic missions. For instance, his father had sent him to Rome to meet t he pope and other significant political and religious leaders11. Lorenzo, unlike his brother Giuliano, did not have good looks and had short

Immigration Reform Essay Example | Topics and Well Written Essays - 1250 words

Immigration Reform - Essay Example That is why the current government has come up with proposals to enhance legal migration along the borders. This paper outlines the issues regarding illegal migration across the border of US, alternative plans to account for the undocumented immigrants and proposals on the importance of immigrants. It also proposes the impact of legal migration to the economy of US and betterment of the future. Immigration reform in the US is a proposal that is aimed at increasing the number legal immigrations into the country. For example, the guest worker reform that was supported by President George Bush aimed at ensuring the number of guests who come to work in the US are registered in the country. However, the issue of illegal immigration is a controversial one since the government is unable to handle all the cases of illegal immigrations in the country. The people who support immigration reform stipulate that illegal immigrants into the country cost the US taxpayers approximately $338.3 billion. This issue has been associated with weaken law enforcement in the country thus putting safety of government officials and the citizens of the US in jeopardy. For instance, in 2001, President George W. Bush and the former president of Mexico Vicente Fox wanted to pass an immigration policy whose aim was to benefit the Mexican emigrants in the US (United States Congress b 32). The immigration r eform and Control Act of 1986 stipulates that it is illegal for employers to hire illegal immigrants in the country. However, there was a non-immigrant visa system which allowed the lesser-skilled employees to work in the US. However, since the year 2006 amnesty, the US was said to have approximately 12 million immigrants who were not documented. The number of undocumented immigrants was estimated to make up to 5 percent of the workforce in the US. Moreover, it was also revealed that about 70 percent of the undocumented immigrants had

HATE CRIME Essay Example | Topics and Well Written Essays - 1500 words

HATE CRIME - Essay Example According to Dr. Jack McDevitt, hate crimes are â€Å"message crimes,† which tell the victim and the minority group to which he belongs, that they are not welcome in that society (cited in APA Position paper, 1998). As such, hate crimes have the potential to alienate whole sections of society and lead to fragmentation. In the face of such clear-cut danger to society, it is imperative that unambiguous, punitive legislation against hate crimes needs to be enacted and put into execution at the earliest. The entry of the term ‘hate crimes’ into common vocabulary can be traced to the Justice Departments’ ‘hate crime statistics’ in 1985 (Jacobs and Potter, cited in Siasoco, 1999). The official definition of a hate crime or a bias crime is â€Å"a criminal offense committed against a person, property or society which is motivated, in whole or in part, by the offenders’ bias against a race, religion, disability, sexual orientation or ethnicity/national origin† (Robinson, 2003). The perpetrators of hate crimes are generally young adults and strangers to the victims. While some of them may be members of hate groups such as the Ku Klux Klan, the vast majority are otherwise law-abiding individuals, whose personal biases stem from the social norms governing their environment. They often feel that they are morally justified and supported by society in their attacks on people perceived to be ‘different.’ The leading basis of hate crimes continues to be racism, with African-Americans bearing the brunt of the attacks, a particularly heinous case being the dragging to death of James Byrd in Texas in June 1998. Ethnic minorities are targeted because of their different lifestyles and their success being perceived as a threat to the employment and financial opportunities of the ‘natives.’ David Ritcheson, a Latino, was sodomized and savagely

Strategic Choice and Evaluation Assignment Example | Topics and Well Written Essays - 1500 words

Strategic Choice and Evaluation - Assignment Example Every business organization requires growth for its sustainability, profitability retention and increase in the market share. Growth strategies need to be constantly formulated for the retention of the organization in the existing market and also for its survival. The author of the study will deal with the various facets of growth strategies, which affect the survival of the business enterprises. It will deal specifically with the growth strategies to be recommended for Davivienda bank, which is one of the most esteemed banks of Colombo. The study will also highlight the various alternative growth strategies that have the potentiality of generating huge amount of revenue and also maintain its goodwill in the banking industry. Finally, the studies will conclude with recommendations, which provide the bank an opportunity to expand on a large scale without having to implement time consuming and expensive methods. Overview of Davivienda Bank Being one of the most esteemed and well establ ished banks of Colombo, Davivienda has been able to create a niche for itself in the banking industry and also gain the trust of the customers at the same moment (Davivienda, 2013a). Davivienda is a Colombian bank, which was established in the year 1972 and is known for providing credit to the individuals, organization and also in the rural sector (Davivienda, 2013b). It is regarded as a mortgage and saving banks, which has diversified its business of credit card portfolio and also retail banking services (Davivienda, 2013c). The essence of the bank is that, it provides banking services to the rural sectors and to various other corporate organizations for the betterment of the entire society. Presently, it has more than 21 percent of markets share in the banking industry in the credit card portfolio section. It is also regarded as the third largest financial institutions in Colombia itself. Alternative Growth Strategies & its Significance for Davivienda Bank The decline in the sudde n growth rates of the varied banking organizations in Colombo has had a dampening effect on the Colombian economy and also on the neighboring countries. The sudden decline in the growth rate of the Columbian banks has led to decline in the export –import growth rates also simultaneously. Therefore, growth strategies have become essential for the implementation and expansion of the banks on a large scale and offering tailor made financial products for each of the crisis and situations (Perkowski, 2007).The sales of financial products have been declining worldwide because of the sudden economic slowdown, which has made the customers cautious about investing and dealing in securitization, mortgage portfolio etc. To combat the ill effects of the economic slowdown, Davivienda banks need to adopt certain marketing strategies, which had been instrumental for the growth of other banking institutions. Firstly, the need of the growth strategies needs to be identified with the current s ituational analysis of the internal and external environment (Mills, 2001). After the assessment of the external and internal environmental analysis, the various forms and needs of the alternative growth strategies of the banks need to be identified and evaluated (Rice &

The Israel-Palestine Conflict Research Paper Example | Topics and Well Written Essays - 2000 words

The Israel-Palestine Conflict - Research Paper Example Generations upon generations of civilians have lived and died amidst this protracted war, victims of and witnesses to the seemingly limitless capacity of human beings for violence. The struggle for peace is indeed an aspiration that the whole world shares – and yet, history is rich with examples that tell us that peace without justice is an unsustainable project. The atrocities perpetrated in the context of the conflict must be accounted for, and there must be redress for the injustices wrought to the nameless and faceless victims. However, justice is not a one-size thing that fits all propositions. Efforts towards its introduction in a region as divided ethnically as Kosovo need to include clear-cut and streamlined efforts to address horizontal inequalities – defined by Stewart (137) as â€Å"inequalities among groups with shared identities – identities formed by religion, ethnic ties or racial affiliations, or other salient ways that bind groups of people toge ther†. Certainly, this includes looking at the broad and multiplex power dynamics that underlie these identities and become the basis for the conferral or denial of economic, political or social privilege. This is of course exacerbated when set against the backdrop of a conflict economy. Kamphuis (185) describes a conflict economy as one â€Å"that leads to the breakup of administrative and social institutions, the flight of human capital through migration, and the destruction of infrastructure for education and health care† – the clear contextual backdrop of the Israel-Palestine crisis. There are also political complexities that come into play. Writers like Danny Rubinstein write that Palestinian nationalism is on the wane and that â€Å"about twelve thousand Palestinians from East Jerusalem have received Israeli citizenship† (1). But almost on a daily basis, we are besieged by news report on intensified â€Å"terrorist† attacks by Palestinian figh ters. Indeed, it is hard to make a clinical assessment of the situation. I argue that investigating the extent to which horizontal inequalities were addressed may be done using the multiple dimensions of justice enumerated by Hellsten (79) as analytical tools or criteria – (1) justice as the establishment of public safety and individual security, securing the lives of civilians from acts of violence; (2) justice as reconciliation and redress for past grievances, embracing the concept of restorative justice; (3) distributive and social justice, which focuses on social and economic well-being on a more long term period, and (4) political justice, involving participation and inclusion is governance. This means that all these imperatives must be addressed and dealt with, rather than one criterion alone and sacrificing the rest, e.g. reconciliation at the expense of resource redistribution, economic growth at the expense of political participation, governance, without rectifying i ndividual criminal responsibility. In countries fraught with sharply-drawn ethnic lines where political and economic privileges are denied or granted on the basis of ethnicity, satisfaction of the requirements of these dimensions of justice cannot take place without addressing horizontal inequalities. In a similar vein, aspiring to address horizontal inequa

Giardia Essay Example | Topics and Well Written Essays - 2000 words

Giardia - Essay Example Identification of the Disease Giardiasis is an infection of the gastrointestinal tract. Other common names are lambliasis and beaver fever. After infection with the parasite, the individual suffers a diarrheal infection after the first week (Berger, 2011). The infection has been categorized as a global problem because of its prevalence in many parts of the world. The name ‘beaver fever’ emerged after research indicated that the disease was common amongst backpackers and campers. The science community ascertained the link between the giardia parasite and the diarrheal infection in the 1970s, although they had known the parasite since the 17th century. The diarrheal infection does not present any mortality rates unless in individuals exhibiting a compromised immune system. Many of the people infected with the parasite have been reported to exhibit minimal symptoms. Other researches indicate that there are cases that are more serious, and the infection can cause diarrhea fo r about two weeks. Description of the Organism The parasite giardiasis is the causative agent of a common diarrheal infection that has existed for a long time. Van Leeuwenhoek discovered the parasite in 1681. Using microscope, he highlighted that the parasite exhibited slow movement, and had flagella that facilitated the movement. He also classified the parasite as one of the simple eukaryotes. Other scientists developed interest in the parasite in the centuries that followed, and sought to describe it further. From advanced studies, it became evident that Leeuwenhoek had observed the parasites in the trophozoite phase. This was after the discovery that the parasite exhibited two different stages of life. According to the findings of 1880, it became evident that the parasite had both the trophozoite cysts stages (Parker & Parker, 2004). During the cyst stage, the flagella were invisible. Scientists have described the cyst stage as a dormant phase in which the parasite forms a protec tive wall around itself. This wall makes the parasite resistant to temperature changes, osmotic differences, pollution, and nutritional shortage. Further studies revealed that the cysts have the potential to remain viable for long periods without the having access to water and food. Usually, this serves as the infective stage of the parasite as many people get the infection from swallowing water infested with cysts. After entry into the gastrointestinal tract, the parasite moves from the cyst into the trophozoite stage. In this stage, the parasite engages in obtaining nutrients in the intestines and reproduces. The flagella are visible during this phase of Giardia (Russell and Cohn,2013). Biologists have described the trophozoite as having the ability to attach to the intestinal villi, where they depend on mucosal secretions for nutrition. In size, the trophozoites are 9-21 micrometers long, 5-15 micrometers wide, and 2-4 micrometers in thickness. When viewed under the microscope, t hey depict a pear shape that has a round end on the anterior side, two nuclei, as well as two distinctive median rods. The trophozoite also exhibits motion with the four pairs of flagella evident on each cell. In its ventral body, the organism has an adhesive disc that facilitates its attachment to the intestines. The organism reproduces by asexual binary fission, with the production of a new generation every five hours. Some trophozoites detach themselves from the intestines and

Business Plan D&D Beauty Salon Essay Example for Free

Business Plan DD Beauty Salon Essay DD (Dreams and Desires) Customize Beauty Salon is a unique salon of its kind. It tends to provide all barberry and cosmetology services under one roof in a unique way. What makes DD so unique is its distinguish software. The software allows the client to see, realize and evaluate him/herself in a real time. It takes picture of the customer and instantly allows them to perform different functions, such as; try different hairstyles, change hair color, apply different types of facial hairstyle and for girls/women it allows them to apply wide range of makeup as well. The purpose behind such a unique idea is to fully satisfy the hidden needs and wants of the people which usually they are unaware of. Once they have the opportunity to realize and evaluate themselves there is more chance that the customer will leave as a happy customer. So using the same phenomenon we are going into the market with the different slogan _No One Leaves unhappy_. As the work of a beauty salon does not ends up here, it requires professional and well experienced staff to provide customers the services exactly what they perceive in their mind and what the software had shown them. For that we are striving to hire two foreign qualified professionals initially. Along with their regular duties they will also train our local beauticians/hairdressers. Our distinctive DD software will act as a competitive advantage for us, through which we are going to compete with the well established big giants in the beauty clinic industry. As no one in the industry is currently serving the customers with this mind set so its a kind of gap we have identified and we have prepared a strong strategy to fulfill these hidden needs and wants of the customers in the market. The trend has shown that there is a boom going on in the beauty clinic industry, new salons are opening consistently and the current established brands are generating massive profits, so its a very good time for us to enter into the market with our unique selling proposition. To achieve our objectives we are seeking additional loan financing. Our capital structure will be 50% equity based and 50% external financing. Our 50% equity will be equally distribute among five owners of the company, however we will take a loan on 19% interest rate from UBL to fulfill our external financing requirement. The initial capital that is required to start our salon is Rs.4079500 hopefully by the end of year _ we  will reach our break even. Our projected Income Statement shows that by the end of year 3 we will start earning substantial profits. Overall keeping in mind the industry and market attractiveness we are quite confident that future for DD Beauty Salon looks quite bright. COMPANY DESCRIPTION COMPANY INTRODUCTION Dream and Desire is a unique kind of beauty salon. It is one of the most innovative beauty salon which is going to revolutionize the entire barberry and cosmetology segment. This is the era of technology and Dream and Desire provides customers with a blend of classic service with updated technology. At Dream and Desire we provide services to both males and females. Services include hair cutting, facial services; make up, waxing and a lot more services that are provided at any other beauty salon. We provide services for people from all genders and age. The innovation brought in by Dream and Desire is the addition of technology in the service. At Dream Desire customers can have a look at their new looks before they actually get it. Customers can choose from different hair styles and cosmetology and then the specifically trained barbers and beautician at Dream and Desire would provide the customer with the required services. COMPANY HISTORY Dream and Desire is a new company in the industry. It does not have a history but it will surely create history by revolutionizing the barberry and cosmetology industry by introducing technology in the industry. In the past companies only used to cut hair and provide cosmetology services to customers on the basis of what customer told them about what the customers requires or how he wants to look but now with the most innovative beauty salon Dream and Desire customers can actually see how they would look in different hair styles and cosmetic before even getting the service performed on themselves. Where as in the past customers only used to get their hair  cut and they could only see their new look after they used to get the service performed on them. Before Dream Desire, all beauty salon, small and big barber shops and salons all used to just provide services without the much needed, dreamt and desired technology. MISSION STATEMENT _Our mission is to build the most innovative beauty salon in the industry. We at dream desire are passionately committed at providing our customers with the most innovative barberry and cosmetology service that they can ever experience._ VISION STATEMENT _Our vision is to revolutionize the barberry and cosmetology industry by making customers happy and satisfied through our DD Software Beauty Services._ SERVICE DESCRIPTION Dream and Desire provides all the services that any other beauty salon provides but the competitive edge that we have over other salons is the addition of technology. We can actually show the client how he would look after getting the service before even providing him services. At dream and desire we provide services and fulfill appearance desires of customers. Through our DD software we can provide our customers with their pictures of what they would look like with different hair styles and cosmetics. Our services include Hair Cutting ,hair styling , hair dyeing , hair streaking, threading ,bleaching, waxing, make up , bridal make ups for both grooms and brides, manicure ,pedicure ,consultation, face massage and all the other services that you find on any other beauty salon but with an assurity of how you would look after the service is provided to you. We  provide an additional service of DD software but at a very reasonable price as compared to other salons .This shows that we at Dream and Desire really want the customers to look as they have always dreamt and desired. We use branded products for providing our services whether its bridal make up, party make up, hair streaking and dyeing and all the other services provided at our beauty salon are provided by branded products whether its scrubs, moisturizers , toners, hair color, wax, creams, hair masks, nail polishes ,gel and every other product used by our beauticians is branded. CURRENT STATUS Our business is currently in the building stage. A full-fledged business plan has been made for Dream Desire but its not yet been implemented practically. LEGAL STATUS AND OWNERSHIP Our business is still in the building stage. We have a full-fledged business plan but we are still in the process of buying patents, copyrights and license for our business Dream Desire. Dream Desire is a partnership venture which is owned by 5 partners with each one having 20% ownership rights. KEY PARTNERSHIPS (IF ANY) Currently we do not have as such any partnership but in near future we are hoping to build some of them with the people in the same or different industries. Once we see the early growth of the company we will definitely going to look for companies like different garment stores and other fashion related segments to build partnerships with them which will be sustained for longer run. We will provide them the facility of our DD software which will enhance the level of their current services. Similarly in our salon we will  promote their brand and in return we will ask them to promote DD. So will build long term sustainable relationship with other companies once we are ready for the boom. INDUSTRY ANALYSIS INDUSTRY SIZE AND GROWTH The beauty salon industry is mainly composed of small, independently owned salons. An average salon offers services such as haircutting, styling, coloring, shampooing and permanents. Other salons have expanded their businesses to offer services such as nail care, facials, makeup application, waxing, massage, tanning and other beauty treatments. Our services belong to the Beauty Clinics Industry. When we look at the industry we can see that there are a lot of hair salons and barber shops in Pakistan. In the past few years Pakistani people have become very beauty conscious especially the youth of Pakistan because of which the number of Hair and Beauty Salons in Pakistan have increased significantly. This industry caters one of the most common needs of all the people in the world. On daily basis about 15 to 20 people on an average visit the male beauty salon whereas about 20 to 25 females visit beauty parlor. The industry is very crowded and its still growing. Both the number of beauty salons and the number of beauty conscious people are increasing in Pakistan. There are uncountable beauty salons in Pakistan but none of them provide an innovative service as we do so the industry that our services belong to is very attractive and its attractiveness is increasing with time. People were beauty conscious in the past too but now the number has drastically increased and more and more beauty salon have been opened especially a large number for men so the industry is quiet new. Even though there were barbers in the early eras but beauty salons in Pakistan a comparatively newer industry. Major players in the Beauty Clinics are Depilex, Nabila, however in Lahore some other competitors are, New Look, AlleNora, Samias, Muneeba, Elysium. There is no administrative or regulatory body to govern the practices of this industry so there is no statistical data available regarding the exact number of players in the market. CURRENT INDUSTRY STRUCTURE The number of beauty clinics in Pakistan has increased at a fast pace over the last few years. The size of this sector of service industry is still growing. Due to very low amount of investment that is required to start beauty parlors, the number of such establishments has cropped up in houses all over the country. In Lahore, more professional and large clinics have been set up in commercial areas like M. M. AlamRoad, Defence, and Main Boulevard Gulberg. Professional experts are currently operating approximately 15 large beauty clinics in Lahore. The beauty industry today encompasses far more than cosmetics and skin care products, though they are still a significant portion of the sector. A wide range of services and products are available to help us put our best face forward, and the beauty industry now also encompasses hair styling and hair removal, nail and tanning salons, massage parlors, shower and shaving products, perfumes, colognes and more. Many people now treat their beauty ritual as an escape from the hustle of the information age, whether its a few minutes spoiling oneself with a high-end product or a full day at a luxury spa. Comprised of a diverse yet interrelated set of business lines, the beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual are the daily shower and shave, the weekly nail trim, and the monthly haircut. And increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. For the interested entrepreneur this continuing growth and evolution offers a diverse menu of opportunity. KEY SUCCESS FACTORS Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition. Use very good quality beauty products. Preferably imported and branded. The atmosphere of the clinic has to be according to the taste of targeted customers. The charges for different services should be set keeping in mind the price charged bythe competition. Establish trust within the community that each customers needs will be taken care of during every visit. Easily accessible location. Effective advertising. Ensure good quality of service at all times, and be consistent. NATURE OF PARTICIPANTS Industry participants are those whose services include salon. Salon services concern hair styling,haircutting, coloring, shampooing and permanents, nail care, facials, makeup application, waxing and other beauty treatment. INDUSTRY TREND The salon business is notoriously competitive and has really transformed itself in recent years. Previously, salons paid little attention to their decor and focused mainly on keeping it attractive and neat with good basic hairdressing furniture. Today, many of the leading salons are investing in proper interior design and product showcasing to build their retail income streams alongside their hairdressing and beauty services. Hair is an essential part of look gorgeous and one should pay extra attention to it to steal the show. In Pakistan the hair trends in (2012) theres an absolute feast of looks. There are different hair trend like The Bob, Long and Wavy, Classy Ponytails, Straight Traces. MARKET ANALYSIS AND MARKETING PLAN: Effective marketing campaign is necessary to invite clients for a newly established beauty salon. For launching an effective marketing campaign we need to find some the following things. Market segmentation and Target Market Buyer behavior Competitor analysis MARKET SEGMENTATION Segmentation is a paramount to any businesses success. Identify the marketing segment for the product and explains why this segment was selected. DEMOGRAPHIC SEGMENTATION Demographic segmentation involves dividing the market on the basis of statistical differences in personal characteristics, such as age, gender, race, income, life stage, occupation, and education level. DD Salon, for example, segment on the basis of age groups such as teenagers, young adults, and mature adults. DD Beauty Salon will be targeting three dissimilar groups of clients. The salon will work hard to particularly appeal to each of these groups. DD Beauty Salon will target Women, Men, and Children. Men will characteristically create up to 75% of the clientele. Men have shorter hair and require a faster, simpler job. DD Salon will gear toward women who cannot meet the expense of an upscale  salon. There is not often a dissimilarity in quality of an upscale salon comparative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the salon itself is generally a bit plusher. Someone who is financially responsible as opposed to someone who likes lavishness will support a family style salon. Young mothers and children will also be welcome in our salon. Typically, children are disreputably complicated when it comes to getting haircuts. DD Salon will be a laid-back environment where children can have fun while they are waiting and we will work with parents to compose children while haircuts are performed. Where you advertise is as important keeping several factors in mind when looking for the client. Our segments is the people who visits beauty and hair saloons irrespective of their age and gender Take a good look at your business you should always know where you should advertise and this works to your advantage if your goal is to get customers out of what would normally be your target group. The social media is always a great place to advertise so as another place, often overlooked, is high school and college and university newspapers, fashion magazines. Expected customers are following 60% male 25% females 15% young children with mother PSYCHOGRAPHIC SEGMENTATION VALS (Values, Attitudes and Lifestyles) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them. According to VALS our customers will be Innovators: These consumers are on the leading edge of change, have the highest incomes, and such high self-esteem and abundant resources that they can indulge in any or all self-orientations. They are located above the rectangle. Image is important to them as an expression of taste, independence and character. Their consumer choices are directed toward the finer things in life. Experiencers: These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest of all the segments, with a median age of 25. They have a lot of energy, which they pour into physical exercise and social activities. They are eager consumers, spending heavily on clothing, fast-foods, fashion, music, and other youthful favorites, with particular emphasis on new products and services. GEOGRAPHIC SEGMENTATION Geographic segmentation involves dividing the market on the basis of where people live. Divisions may be in terms of neighborhoods, cities, counties, states, regions, or even countries. Considerations related to geographic grouping may include the makeup of the areas, that is, urban, suburban, or rural; size of the area; climate; or population. For example, DD salon will focus on identifying potential user segments in areas where there are potential customers It is based on variables such as customer concentration and macro-economic factors; we will be targeting the residents of Gulberg, GOR, shadman, defense, model town, faisal town. As these areas are near to the place where we will be operating and people residing in these can afford these services PRODUCT-BENEFIT Segmentation is based on the perceived value or advantage consumers receive  from a good or service over alternatives. Our customers will be satisfied because of our uniqueness Thus; markets can be divided in terms of the quality, performance, image, service, special features, or other benefits we will provide to our customers. BUYER BEHAVIOR To design our salon around the emotional buying patterns of the consumer, We have to go beyond simple design. We must incorporate the vision of environmental psychology. We have to match the best-proven practices of successful service providers and marketers inside the beauty industry. The salon of today and of the future, must combine elements of dependable science, blended with wishful thinking to create an alluring cocktail of reality and desirable fantasy. The fundamental principle of market research is that you can ask people questions and what they tell you will be the truth. In fact, it turns out that the opposite is far closer to the truth.. When the mind considers the future, it does so with idealism that is both optimistic and simultaneously devoid of any objective assessment of the past. There is a way to obtain a deeper understanding of consumers and make better-informed decisions. Humans have virtually lost the ability to appreciate the present, so wrapped up are we in dwelling on the past and wondering about the future. UNDERSTANDING THE CONSCIOUS MIND The unconscious mind is the real driver of consumer behavior. Understanding consumers is largely a matter of understanding how the consumers mind operates. The saying first impression applies to more than just the visual when a consumer enters a salon. It is also important in verbal communication with a consumer. ENVIRONMENTAL INFLUENCES Humans like animals, interact and respond to their environment far more than we are aware of at a conscious level. If we want to change peoples behavior, the first thing we can do is change the environment. Changing the environment is uniquely powerful in changing behavior. There is no greater single influence. If we want to know why someone does or doesnt buy, we have to understand how the environment shapes behavior. To maximize sales or impact of communication, the environment has to be right. It is not a revelation to learn that music and lighting can affect our mood and as a result, our behavior, the extent to which both can cause people to spend more is surprising. ENVIRONMENTAL DESIGN + PERSONAL CONSUMER EXPERIENCE = SUSTAINABLE COMPETITIVE ADVANTAGE COMPETITOR ANALYSIS Knowing Your Enemy is key and could help traffic into your salon. Knowing your competition is as important as anything else you will ever do in business. You need to learn who their customers are, how they work as a salon, number of employees they have on hand, what their range of services and products are and where and how they advertise. This way we will be able to know how to better serve your clients and run your business. Major competitors are the following Diplex Sobias New looks Alenora Tony and Guy Nabeela STRATEGY AND IMPLEMENTATION Skill at what we do, good customer service, and creating a pleasant environment for our customers will be important to implementing our business plan. COMPETITIVE EDGE We are unique from others, our customized style of beauty and our softwares is unique of its own kind there is no other such saloon operating in Pakistan DD wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, they desire all of the services that we are proposing. Although the focus of DD is hair services, we do wish to offer our clients the convenience of these other services in one location. There are a number of salons. But they are mainly in the very high income parts of our city and surrounding areas. We do not intend to compete with these we wish to offer a middle ground for those clients who cant quite afford those high-end luxury salons. Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area area MARKETING STRATEGY Our marketing strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our salon with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. No major advertising campaigns are expected. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the free services Our marketing strategy is the key to our success: Emphasize our name and unique services through advertising. Focus on the convenience of our location. Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services. PROMOTION STRATEGY _ADVERTISING_ We will utilize local newspaper, local social and health magazines, local radio, local television, mail-outs to all households within the immediate five mile radius, and mail-outs to all local business within a five-mile radius. Often overlooked, is high school and college and university newspapers, fashion magazines. _INTERNET_ we will have a comprehensive website and on social media such as face book page and twitter. We will also add our salon placed on Google maps. The social media is always a great place to advertise so as another place _ALLIANCES_ this type of advertising will be implemented once we have grown beyond our break-even point. We will also form advertising alliances with  any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility. Advertising promotions with certain clothing brands such as Stone Age, outfitters, cross roads and in the ladies clothing we will alliance with Rang ja and wardah clothing and in ladies foot wear we will alliance with Heels. POSITIONING STATEMENT We will automatically position ourselves as one of the top customized beauty salons in the greater area. Considering that none of the other competitors will offer the range of services we will, or that their staffs will be trained like ours, and that there are not any beauty salons of our type in our target locations. PRICING STRATEGY Our pricing strategy will not be similar to that of our competitors. We will not charge over, or substantially under, standard prices for our services. We will be implementing a price penetration strategy PRODUCT PROMOTION We will manipulate our prices and offer discounts with services such as haircuts, shampoos and coloring treatments. Offering customers 10 or 25 percent off the purchase of a particular shampoo and conditioner with the purchase of a haircut and shampoo combination can help move merchandise and increase our service sales. Customers can be tempted by the desire to take the salon experience home with them and, with discounted prices on premier products MANAGEMENT TEAM COMPANY STRUCTURE MANAGEMENT TEAM Dream and Desire has 5 founders who are also going to be the member of the board of directors. They would have the voting power for any decision that has to be made. All the five founders of Dream Desire are Business Management Students with corporate experience. The founders are also going to act as operational managers who are going to visit the salon according to their shift times. Marketing and Finance Manager are also going to be hired for promotional and financial purposes respectively. Operational Managers are going to lead a team of stylists, beauticians and barbers. There is going to be one assistant operational manager for Male customers and one for female customers. The male assistant operational manager is going to lead a team of a signature stylist ,top stylist and two barbers and the female assistant operational manager is going to lead a team of a signature stylist ,a a top stylist and two beauticians. Operational managers are also going to deal with the activities of the staff. BOARD OF DIRECTORS The founders of Dream and Desire are also going to be the member of board of directors. Dream and Desire has 5 founders and each one would have 20% voting right. 80% of the vote should be in favor for any decision to pass. The board of directors is also going to responsible for HR activities (hiring Firing). All the 5 members are also going to serve as the operational managers who are going to visit the salon according to their fixed days. BOARD OF ADVISORS Our resource person Mr. Rashid Hussain will assist us in implementing this project so he and some of our other teachers will act as Board of Advisors as well. We will seek help and guidance from them time to time. Other than there is a person, Mr.Nasir who has been successfully running his hair salon, he has helped us a lot in this project and he will further assist us in implementation phase of our project. COMPANY STRUCTURE The company is owned by 5 founders who are equal stock holders of the Dream Desire. The sister concern of the board of directors is the board of advisors who advise the board on different issues mostly when the board or the owners are facing any problem with the business. The Board of directors perform the activities of HR Department themselves but they directly control three managers below them i.e. Operational manager, financial manager and marketing manager. The operational manager further controls 2 assistant operational managers one for the females and other for the males. Assistant operational managers report to the operation manager where as the operational manager directly reports to the board of directors. The operational manager also controls the duties of the staff (Receptionist, Security guard, clerk and sweeper). The two assistant operational managers further supervise 4 employees each. i.e. Signature Stylist, Top Stylist and two beauticians or barbers on each male and female case.

How employable individuals turn their focus to start-ups?

How employable individuals turn their focus to start-ups? How employable individuals turn their focus to start-ups? An Empirical Study on Factors Motivating Business Students to Move to the Entrepreneurial Sector Abstract. This exploratory study is attempts to examine how employable individuals turn their focus to start-ups. Today, majority of employees still practise a more or less self-protective strategy. In this paper the researcher has reported on the results of an empirical study of factors motivating degreed potential employees to move to self enterprising. The deciding factors to become an entrepreneur and of sustainable employment-oriented factors to be analyzed in order to discover how they differ. Participants consisted of 200 students from Malaysia entered final year of business undergraduate and postgraduate programs. Self-administered questionnaires were used to gather data on factors and types of relationships influencing career choice and entrepreneurial intention. The results will serve as a basis for improvement of employment practices and promising entrepreneurial curriculum in universities to support start-ups in creating sustainable businesses. 1. Introduction Today, employees still act in accordance with employers official contracts and not making efforts to attract prioritize attention from local independent business owners. This papers main aim is to take a fresh look into graduates expectation on the factors motivating employees when considering switching jobs if employed and to identify the level of interest as they commence and develop entrepreneurial ventures. The study principally examined why students decide to become entrepreneurs, therefore, seven main issues associated with graduates motivation as they established, driving and developing their businesses, these being chosen following a process of pilot studying of graduating students. 2. Review of Literature 2.1. Overview A number of researchers have attempted to consider factors such as gender, grade point average, duration and field of study and entrepreneurial family background as important factors affecting students perception and attitudes towards the prospect of new own business formation, and some of these factors clearly enhance or inhabit such tendency (Oakey, Mukhtar and Kipling, 2002). 2.2.Motivation Generation of start up ideas have been explored by a number of researchers. Opportunity recognition is dependent on whether the entrepreneur was extrinsically stimulated. A leading entrepreneurship text has recognised the â€Å"important implications for entrepreneurs who need to be creative in their thinking† and of the concept that creativity can be learned or enhanced (Timmons Spinelli, 2008). The three types of opportunities identification to the field of entrepreneurship as established by Sarasvathy, Dew, Velamuri, and Venkataraman (2003) are recognized, discovered and created. There are various motives to start a new venture. According to Amit, McCrimmon, Zietsma and Oesch (2001), money is important but not necessarily most important. They argue that some of the key non-monetary motives for starting up a business include the wish to be independent and the combination of work and household responsibilities. These start-up motives may have important consequences for the d egree of (over)optimism that characterizes (promising) entrepreneurs. For example, if an entrepreneur is mainly driven by wealth creation, it may be expected that (s)he is more likely to be disappointed if the turnover in the first year is relatively low. If the entrepreneur is driven by the wish to be independent, (s)he may be unpleasantly surprised by the strong reliance upon a limited number of clients or the bank. If the primary start-up motive is exploiting a perceived opportunity, the entrepreneur may be faced with other people who came up with the same idea or possibly an overestimated market demand for the (new) product. Gilad and Levine (1986), agreed in their analysis on intrinsic and extrinsic that there are discrimination between start-up motives. Intrinsic motives include the desire for independence and combining work with care for family members. Entrepreneurs who are driven by such motives will probably be less inclined to set unrealistically high pecuniary goals. Extrinsic motives include two categories: pull and push factors. An opportunity of perceived profit is an important pull factor of entrepreneurship, while (the threat of) unemployment is a well-known push factor. Regarding the exploitation of opportunities, As Hayward, Shepherd and Griffin (2006) argued, initiators of new ventures with overconfident will execute too much capital to the opportunities. If entrepreneurs are ‘blinded by their own ideas and fail to adequately assess the competition and the (potential) problems to transform the opportunity into a profitable venture, over optimism is around the corner. Those who under employment or unemployment, belief that creating new businesses promising more expected utility (Douglas Shepherd, 2000; Van Praag Cramer, 2001). 3. Methodology Gartner (1989) proposed that a common limitation of studies into the predictors of entrepreneurial intentions is the failure of investigators to choose samples that are (1) comprised solely of people who are serious about entrepreneurship and (2) who are in the process of making the decision to become involved in creating a new business. Krueger, Reilly and Carsrud (2000) find that studies comprising samples of upper-division college students can uncover job-related preferences at a time when respondents are struggling with important career decisions. Therefore, it is acceptable and appropriate to investigate entrepreneurial intent utilizing a sample of upper-class college students. (Brice and Nelson, 2008), it is important to note that the population of interest in their study consists of individuals who perceive that they will become entrepreneurs and not necessarily only those who will actually become entrepreneurs. This difference is significant because while actions has been dem onstrated to be predicted by intentions. Therefore, the focus of this research remains at the entrepreneurial intentions level of analysis. The sample chosen consists of postgraduate and undergraduate business degree program students who were nearing graduation. When students contemplate graduation, they may also develop immediate career plans and long-range goals. The respondents are those from the business disciplines because, based on their discipline interest, they have already decided to pursue business-related careers. For that reason, a homogeneous sampling of university college students was included in this study. This study sample consisted of 200 students from University Colleges in Malaysia who participated utilizing a structured questionnaire data collection methodology. Subjects consisted of final (3rd) year business undergraduates and final year Master of Business Administration (MBA) students in the concentrations of management. They were appropriate primarily because their academic concentration implied that they had serious interest in pursuing a business career. Based on literatures to establish the major impressions and domains associated with start up intentions, the researcher has gathered his own survey instrument with a series of 29 employment -self employment related motivational items that could be feasibly responded by students. The 7 main themes covered by the survey questions include firm and owner characteristics; interest to start-up; motivation to switch job if employed; career preferred timing and industry; medium for seeking employment: desire and prospect of rewards and opportunity; criteria of choosing employers. Many of the items overlapped conceptually, but one of the aims of the pilot study was to trim the study items after determining which preeminent represented the constructs. The researcher contacted students directly via targeted groups of respondents list originating from the Faculty of their academic major program. Responses were gathered on a 5-point Likert scale ranging from 1 = â€Å"extremely undesirable† to 5 = â€Å"extremely desirable.† and total scale score was obtained by averaging the nine questions. Any items with a negative valence were reverse coded so that higher scores were indicative of favorable entrepreneurial -related motivations. Table 1, shows the hypotheses to be tested in this study. 4. Analysis and Results Students primary motivations to start-up were probed once all the related information from the respondents was entirely obtained. In order to establish instrument reliability, Cronbachs coefficient alpha was computed. The reliability coefficient was 0.71 which indicates that the instrument was reliable in its measurement of determinants for start ups. Information pertaining to each respondents age, gender, and expected salary was obtained to use as control variables in the analysis. Each of these control variables was recorded as non-continuous, categorical predictors. Then, data reduction technique is used to unfold the information embedded in the survey data. Hypothesis 1: Intention for independent business start-ups is higher than joining established firms After elimination of subjects with survey questionnaires were only partially completed, the final sample totalled 196 students. As shown in Table 2, this sample was equally represented between the genders, consisting of 107 (54.6%) males and 89 (45.4%) females. Subjects were primarily graduating undergraduate business students (65.8%) and graduating postgraduate students (34.2%). In fact, there were 129 bachelor degree students who aged below 25 years than MBA students who aged 26 and above. The majority of subjects were expecting salary between RM5001- RM15000 (56.2%) which is not in accordance or earnable with employment even in established firms. Students responses for exploring into entrepreneurial sector were gathered on a 5-point Likert scale ranging from 1 = â€Å"Very Keen† to 5 = â€Å"Not interested at all.† Since the mean, median and mode values are very close to each other, it shows the data is symmetrical. The mean for the 196 students is 2.08 with a standard deviation of 1.088. The Trimmed mean value of 2.01 is similar to the mean above. Hence, shows there are no outliers in the data set. In this survey, since the sample size is 196, the Kolmogorov-Smirnov test is used. The p-value of the test is less than 0.001. Hence, the data is not distributed normal. Of the 196 students, 77 (39.3%) very enthusiastic towards start-ups, 52 (26.5%) eager to start-up, 46 (23.5%) open to any opportunity, and 16 (8.2%) to consider start-up option. Out of total, 5 (2.6%) prefer employment. Since the correlation value is within 0.5 to 0.8, start-up intention among degree students is said to correlate â€Å"adequately† with at least one other variables in the construct. In this survey, the KMO value is 0.819, which is considered good. Bartletts test of sphericity is used to analyse whether the correlation matrix is an identity matrix. Identity matrix can be ruled out if the p-value of the test is less than 0.05 (Karuthan and Krishna, 2009). In this model, since the p-value is less than 0.001, the researcher proceeds with factor analysis. Since the researcher wanted to study the underlying construct among the six variables: Curiosity, Interest, Consideration, Preparation, Setting Up and Start-up Timing. This is a single underlying concept; therefore, it is called the â€Å"Start-up Intent Structure†. Since the â€Å"Start-up Intent Structure† varies from person to person, it is a variable too. However, it cannot be measured by physical means. Hence, it is called a latent variable or just factor. The model for â€Å"Start-up Intent Structure† is given in Figure 4. In Figure 4, one can visualize six simultaneous regression functions: Curiosity, Interest, Consideration, Preparation, Setting Up and Start-up Timing as the dependents and â€Å"Start-up Intent Structure† as the independent. Curiosity = L1 Ãâ€" â€Å"Start-up Intent Structure† + e1 Interest = L2 Ãâ€" â€Å"Start-up Intent Structure† + e2 Consideration = L3 Ãâ€" â€Å"Start-up Intent Structure† + e3 Preparation = L4 Ãâ€" â€Å"Start-up Intent Structure† + e4 Setting Up = L5 Ãâ€" â€Å"Start-up Intent Structure† + e5, Start-up Timing = L6 Ãâ€" â€Å"Start-up Intent Structure† + e6 where Lis are called the factor loadings and eis are the error terms. Table 4.1, since there are 6 variables in this analysis, 6 components (or factors) are listed in the first column. The respective eigen values and percent of variance explained are provided in the next two columns. For Factor 1, the eigen value is 3.109 and the variance is 51.811% of the total variance. For factor 3, 4,5 and 6 the eigen value is less than the default value of 1. In the same table, under â€Å"Extraction Sums of Squared Loadings†, only two factors are listed, corresponding to the factors for which the eigen values is more than 1. Based on the cumulative % column, these factors explain 68.792% of the total variance in the 6 original variables. According to Karuthan and Krishna, (2009) established that, in social sciences, at least 50% of the total variance in the variables in analysis must be explained by the factor of factors. In this survey, a single factor extracted explains more than 50% of the total variance in the original variables. Hypothesis 2: Motivations to switch job if employed in established firms associated with independent business start-ups One way Analysis of Variance is used to test if there is a difference in means between motivation variables. Based on Kruskal Wallis Test (Table 5) for the mean ranks, obviously, the degreed students are looking for a more challenging career in terms of expanded scope of work, more responsibilities and change in career path rank much higher compared to the students who looking to join a more established and stable organisations. On the other hand, 82.20% students feel that they need to escape from unfavourable office working environment such as not happy with peers, bosses, office politics and etc. Table 3.1, supports students interest, whereby 97.4 cumulative percent and mean rank shown probability of considering the new business start-up. Table 6, the p-value for the Levenes test for equality of variance is 0.000, which is less than 0.05. Thus, equality of variances is not assumed. Table 7 depicts that the F-value is 3.933 and the degrees of freedoms are 7 and 188. A small F statistic implies that the difference between group means is small and, hence, it could be concluded that there is no difference between the group means. The p-value of the test is 0.000, which is less than 0.05 and the eta-squared value of 0.128, which is less than 0.15, hence, at least one pair of means differ significantly. Therefore there is a need to identify the pair that differs significantly. In this case nonparametric test is performed. Based on Kruskal Wallis Test, the p-value of this test is 0.000, which is less than 0.05. Thus, at least one reason differs in terms of motivation towards self-employment rather employment. From the mean of all motivation constructs, it could be argued that most students are keen to start their own business (mean rank 109.37) and the main motive for start-up rather than considering employment is looking for more challenging career (mean rank = 110.89), followed by working environment reasons (mean rank = 82.20) and the need for financial security (mean rank = 68.96). The researcher identified two types of potential entrepreneurs depending upon their purposes at the time of commencing the business: firstly self-regulating who placed high priority on not having to work for others, and secondly, â€Å"company-men who builds the organization. This research obtains interesting findings and makes important tri-party contributions for students as future entrepreneurs, for policy makers in large established companies and for the decision-makers or curriculum designers of universities. As the results have shown, the motivation that encourages students to start up a new business, their curiosity with the idea of the new business or the hard work they are willing to put in preparation stage of the new business, along with their start-up timing, are key in the start up of the new businesses. Observing this principle, the new businesses are formed not only by those graduates who can do it, however, by the graduates who to do it coupling with those who have the â€Å"acquired eagerness† to do that. However, policy makers in established companies need to ensure that their employees working in a conducive office working environment with focusing more on employee relationship management. That probably will prevent employees to switch job looking for favourable working environment which free of office politics. Within this framework, educators are playing a very important role. Recently, Malaysian universities and governmental bodies have made efforts which include courses on new venture creation, however, it is not sufficient since the subject is not practiced or implemented from the lowest levels of schooling. 4. Acknowledgements A special thanks is due to the Dean of Business and Accountancy Faculty without whose openness and candor this research would have been impossible.

Impact of Vibration on Curing and Strength of Concrete

Impact of Vibration on Curing and Strength of Concrete Scope Research Need: During its setting process, fresh concrete transforms from a flowable state, via a plastic state, to a final solid state that includes a large number of crystalline domains formed by ionically and covalently bonded atoms. Early-age concrete thus is vulnerable to vibration damages if the formations of the chemical bonds and crystalline domains are negatively affected, leading to reduced early and ultimate strength. Vibrations could come from a variety of sources, such as passing-by trucks, nearby vibratory soil compactors, and blasting or seismic impulses. As demanded by the fast construction paces today, such vibrations often occur adjacent to newly placed concrete, such as when a soil compactor is used during the placement of concrete for bridge foundations or roadway slabs. Being a pervasive issue that is related to construction speed and structural integrity, weakening of concrete by adjacent vibrations cost stakeholders millions of dollars annually. This issue is b ecoming more imperative recently, owing to factors such as new design concepts and changes in equipment and construction methods. In the current state of knowledge, however, there has been a surprising scarcity of assembled information on the subject of vibration impact on concrete curing and strength. There exists a large number of different stipulations regarding the nearest allowable locations for vibratory construction and earliest allowable time for vibratory construction that are currently practiced by the different transportation agencies across the country, mainly the State Departments of Transportation. For example, the earliest allowable time for vibratory construction ranges from a few hours to a week or so. The existing stipulations appear to build on different principles, including laboratory experiments, field observations, numerical simulation, and most commonly the borrowing from peer practitioners or close engineering and science fields, which are far from systemati c. Work of synthesis on the subject thus is needed to identify, describe, and evaluate the current state of knowledge and practices to benefit the construction of bridge decks, pavement slabs, and overlays. State of Knowledge: It is generally believed that concrete is most vulnerable to vibrations between the initial and final setting times due to the negative effects of vibration on the bond formations in this critical hydration phase. The setting time of concrete refers to the time required for cement paste to stiffen to a defined consistency, which is closely related to the initial chemical reaction of calcium aluminates of the cement with sulfates within the first few hours after cement-water contact. The initial setting time of concrete measures the time as cement paste starts to lose plasticity, and a minimum value is required to ensure the completion of transportation, placement and compaction of concrete. The final setting time of concrete records the time at which cement paste loses its entire plasticity, hardens sufficiently, and attain the cast shape at mold removal. At normal construction temperature, the initial setting time of concrete could come as early as 60 90 minutes and the final setting time could be as late as eight to ten hours. Current practices use two empirical methods, i.e., the Vicat Needle (AASHTO T 131 or ASTM C 191) and the Gillmore Needles (AASHTO T 154 or ASTM C 266) for determining the initial and final setting time. The strength of concrete can be reduced by vibration beyond its final setting time. It was reported that two-day concrete could lose as much as 9.1% of its 28-day compressive strength under continuous vibration from heavy highway traffic, while the loss of the 28-day compressive strength for 14-day concrete was within 3%. Realizing this post-setting phenomenon, stakeholders have specified conservative time limits before vibrational constructions near freshly cast concrete. As an example, the Wisconsin Department of Transportation is considering to reduce such required curing time from seven days to five days, to enable more rapid construction while still giving sufficient time for concrete to obtain the design strength. If adopted, this modification undoubtedly will mean huge cost savings and convenience to the public. In addition, vibration seems to have different impacts on different properties of concrete. The same level of vibration can change the compressive strength of concrete by up to 13%, while reduces the tensile strength of concrete by 7%. Based on a study of vibration from highway traffic, the amplitude of vibration seems to be a more important factor than the frequency in causing damage. While a vibration of two Hz and three mm amplitude and a vibration of four Hz and three mm amplitude cause significant reduction in ultimate strength of concrete, the vibration had a negligible strength reduction at a one mm amplitude. To conclude, a synthesis work is needed to collect and evaluate the current state of knowledge and practices regarding the complex dependence of concrete quality and strength on the nearby vibrations. This work will be useful in the designing of both new and repairing projects, for more accurately determining the time needed before the start of nearby constructions and the allowable intensity and nearness of the vibratory sources. Information Sources ACI Manual of Concrete Practice (2015). American Concrete Institute. 2015. Research Results Digest 392. National Cooperative Highway Research Program (NCHRP). Jan. 2015. Taylor, P. C., Kosmatka, S. H., Voigt, G. F. (2006). Integrated Materials and Construction Practices for Concrete Pavement: A State-of-the-Practice Manual (No. FHWA HIF-07-004). Federal Highway Administration. 2006. NCHRP Report 253. Dynamic Effects of Pile Installations on Adjacent Structures (1997). National Cooperative Highway Research Program (NCHRP). 1997.

Character Analysis of Claudius from the Play Hamlet by Shakespeare Essa

Character Analysis of Claudius from the Play Hamlet by Shakespeare In the play, "Hamlet", Shakespeare needed to devize an evil character, a villain that is ambitious, and has the ability to scheme to get what he wants. The character would also have to contain some good qualities, such as kindness and contriteness. These good qualities make the character seem more human and thus, more believable. Claudius is this character. Shakespeare uses Claudius in his revenge theme in this play. Without the acts of Claudius, this theme just would not be. The entire play revolves around what Claudius has done, or will do. The evil traits of Claudius by far outweigh the good things he does. He is very ambitious, perhaps too ambitious. Claudius wanted to be king so badly, that he murdered his own brother to achieve his goal. This is how the revenge theme is weaved into the play. Hamlet, the dead king’s son learns of the act from a ghost, "A serpent stung me; so the whole ear of Denmark Is by a forged process of my death Rankly abused; but now that noble youth The serpent that did sting thy father’s life Now wears his crown." (Act I, Sc. V, Lines 42-46) Claudius not only wanted to be the king of Denmark, he also wanted the queen that came with it. In Act I Sc. II Lines 8-14, Claudius has just recently been crowned king and is addressing the court. He shows in his words how happy he is to be married to Gertrude, the Queen. "herefore our sometime sister, now our queen, The imperial jointress to this warlike state, Have we, as ‘twere with a defeated joy, With an auspicious, and dropping eye, With mirth in funeral, and with dirge in marriage, In equal scale weighing delight and dole, Taken to wife; ...." The ambition of Claudius lays the foundation for the theme of revenge. Without his need to be king and his willingness to do anything for it, the play would be completely different. This evil trait is, in part, what in the end kills Claudius. Claudius’ other evil trait, his scheming, also leads to his death. An example of one of Claudius’ many ‘plans’ was when he summoned Rozencrantz and Guildenstern to do some spying on Hamlet to find out what was ailing him. "Moreover that we much did long to see you, The need we have to use you did provoke Our hasty sending. Something hav... ...) was very wrong and he realises there is little that he can do to make things well.. " O, my offence is rank, it smells to heaven; It hath the primal eldest curse upon’t, A brothers murder! Pray can I not, Through inclination be as sharp as will. My stronger guilt defeats my stronger intent...." (Act III Sc. IV Lines 39-43) "My words fly up, my thoughts remain below; Words without thoughts never to heaven go." (Act III Sc. IV Lines 100-101) These traits give Claudius a human side and this plays into the author’s purpose by making the reader wonder if Hamlet is going to do the right thing by killing Claudius. It gives the reader second thoughts. Claudius was the villain in "Hamlet." He showed all the necessary characteristics of an evil character but Shakespeare put some "extra" into him. He did this be giving him somegood characteristics. What he had was a well blended character with the ability to be both a murderous bad guy to a kind hearted good guy. Shakespeare had Claudius fit well into the theme of revenge. It was all centred around him. With out him, It would have been a happy ending, or completely different.